The number of orders generated through social networks on AliExpress Russia exceeds 10.5 million

According to foreign media reports, the number of Russian social media users is continuing to grow, and the number of users has now reached 23.6 million . The number of buyers who purchase goods online through social networking channels has reached 2.7 million.

This will be a new direction for the development of e-commerce in the future. Dmitry Sergeev , co-director of AliExpress Russia , said that in the past six months, the total number of orders completed through social e-commerce tools on AliExpress Russia reached 10.5 million, accounting for about 7.5% of the total number of orders on AliExpress. Social commerce accounts for 6% of the company's turnover.

The company said that through live streaming within the AliExpress app, consumers spent about 1.2 billion rubles, most of which was used to buy smartphones, home appliances and portable electronics ( such as watches, tablets, e-books, portable chargers , etc. ).

AliExpress Russia is actively developing in the direction of social e-commerce and cooperating with Russia's largest social network . In the past year, AliExpress has improved its mini-programs on VKontakte, launched installment plans and group purchases with VK Pay, and introduced a number of new game mechanisms. AliExpress also updated its product display and launched a referral program with Odnoklassniki.

At the same time, AliExpress Russia also cooperates with other social platforms through affiliate tools and CPA networks , allowing bloggers to promote products on AliExpress to earn commissions. Between April and September this year , bloggers working under the AliExpress affiliate program earned about $8 million in commissions . The most popular categories in the affiliate program by turnover are: mobile phones and accessories , computers and office products, consumer electronics , automotive supplies , work tools , etc.

In terms of the number of buyers in the social commerce direction, the most popular categories are: mobile phones and accessories , home decorations, consumer electronics , beauty and health products , and automotive products .

Nadezhda Egorova, vice president of social commerce at AliExpress Russia, said: "On AliExpress, shopping is not just about buying goods, but also a form of entertainment and leisure , and this is how we see the future of social commerce . " Egorova also expects that in the next few years, social commerce users will account for about 20% of all buyers on the platform .

Russian Market

AliExpress

Social e-commerce