Holiday toy shopping trends revealed, stress-relieving products most popular

Toys can not only kill time, but also help children develop intelligence. For many families with children, toys have become a necessity. Due to global supply chain shortages and shipping crises, many toy suppliers have warned that there may be a shortage of toy products during this year's holiday season.

In order to let children buy their favorite toys this holiday, the American Toy Association is encouraging families to start shopping as early as possible. At the same time, the American Toy Association also analyzed and studied the hot-selling toy products on the market and announced the hot-selling trends of toy products during the holiday.

According to research by the American Toy Association, the most popular types of toys during the 2021 holiday season are:

1. Stress relief toys

As a good helper to relieve stress and anxiety , stress relief toys continue to be popular during the holidays . Small plush toys and finger toys that are comfortable to the touch are becoming more and more popular among children. Especially Popit 's finger toys have been added to the wish list of toys that many children want to buy .

2. Adult toys

During the epidemic, people need to spend a lot of time at home, which has increased the demand for toy products among teenagers and adults. Currently, toy retailers are also providing more toy products for adults , and toy manufacturers are also studying the launch of toy products with cross-generational appeal that can be played by the whole family .

3. Environmentally friendly toys

In an effort to encourage their children to be more socially responsible , today’s young parents are increasingly choosing environmentally and socially conscious products when purchasing toys . The Toy Association has found that this may be one of the fastest growing trends currently in play and will have a certain impact on purchasing habits this holiday season .

4. Licensed toys

The American Toy Association predicts that toys licensed from characters from movies, games, etc. will see another increase during the 2021 holiday season . For example, figures, collectibles, dolls, toy sets, role-playing and costume-related licensed toy products , etc.

Adrian Appel, senior vice president of marketing communications at the American Toy Association , said that in the Covid-19 era, more and more families are using toys to relax, de-stress and connect with family members. The hottest trend this holiday season is to bring people of all ages together through games, allowing children, teenagers and adults to gain social, emotional and cognitive benefits through toys .

During the holiday shopping season, the toy shortage caused by the global supply chain crisis will continue to exist, and consumer demand for toy products will further increase. In this case, toy industry sellers must prepare in advance, manage inventory well, and provide consumers with more products that meet their needs.

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