Golf is popular in the United States! The total sales volume of the market increased by 75.2% in the first half of the year

In the eyes of Chinese people, "golf" can be described as an "aristocratic sport". In the minds of Chinese people, it is often a form of social exercise for business tycoons to entertain themselves or negotiate business. It is a sport that only exists among a small number of people and has a limited audience. However, this is not the case in foreign countries, especially in the United States.

Because of the epidemic , people have to stay at home for a long time. Golf, as a typical representative of outdoor activities , can add fun to the lives of people at home during the epidemic. Naturally, it has become an outdoor activity that people consider to be " social distance-friendly . "

According to NGF data, as of the end of July this year, the actual number of golf course usage in the United States increased by 16.1% compared with 2020. Although it was not until July this year that almost all golf courses in the United States were reopened to the public, resulting in a 3.1% decrease in the utilization rate of the courses that month compared with 2020, the average value for the entire statistical period was still higher than the same level last year. As golf becomes more and more popular in the United States, the sales of supporting sports equipment and clothing and other products will also increase accordingly .

Acushnet is a well-known American sporting goods company. Its Titleist and FootJoy are both golf brands. As golf continues to be popular in the United States, the company's sales and profits are also growing.

It is understood that Acushnet's net sales in the US market alone increased by 117.1% in the second quarter, of which Titleist golf ball sales increased by 98.1% and Titleist golf club sales increased by 111%. Titleist's overall sales in the US market alone increased by 75.2% in the first half of 2021 .

It is reported that the original main audience of golf was older players who were passionate about the sport, but recently more and more young people, especially women, have also participated in this sport, which has driven the market growth of related equipment .

The CEO of Callaway, which owns several golf equipment and apparel brands, also said that since the outbreak of the epidemic, consumers' enthusiasm for participating in golf has increased. Some market analysts said that golf is expected to continue to maintain a high growth trend in 2021 .

The golf market in the U.S. is huge