Shopify and TikTok expand partnership to the Philippines

Recently, Shopify and TikTok announced that they will cooperate in the Philippine market to help Shopify sellers expand their business. Just before the announcement of this cooperation, TikTok just launched the "TikTok For Business" service in the Philippines. This service allows sellers to reach potential customers to the greatest extent on the application system, and promote their products and brands through event promotions.

TikTok said that merchants can directly access its For Business page without leaving its control panel. The one-stop marketing campaign allows merchants to create activities on Shopify, identify target audiences, and track marketing performance, which provides an efficient and fast way for merchants to improve sales performance in the future. Its creative tools (for original creation) and advanced data matching functions (encrypting customer information and tracking advertising conversion rates) are the highlights of this comprehensive service.

In the past year, the sales market in the Philippines was not optimistic. Because of the epidemic, many local small and medium-sized enterprises were forced to close, and the scale of small and medium-sized enterprises in the Philippines should not be underestimated. According to statistics from relevant departments, they account for 99.2%. If so many companies only sell through offline or a single channel, it will not be conducive to the long-term development of the company. The cooperation between the two companies has injected new vitality into the development of local e-commerce. As we all know, TikTok has a large audience and a wide range of publicity, and this advantage is unmatched by other promotion platforms.

Shopify and TikTok have been cooperating since last year. Shopify has reduced the pressure of promotion and publicity for many sellers by attracting traffic through TikTok's platform. However, in the initial cooperation, it was only open to Shop merchants in the United States, and only companies with a US office address could apply for use. This made many sellers look forward to the subsequent business expansion direction.

This market expansion can be said to be mutually beneficial. It is not only beneficial to the profits of both companies, but also has many benefits for the restart of the local market after the epidemic.