Consumption exploded. In the first hour of Tmall Double 11, over 2,600 brands sold more products than the entire day last year.

In 1 minute, Wuling Hongguang surpassed last year’s entire day;

In 4 minutes, Apple phones surpassed last year’s entire day;

In 5 minutes, Xpeng Motors surpassed last year’s entire day;

38 minutes, vivo surpassed last year's full day;

49 minutes, Winona surpassed last year’s entire day;

In one hour, Lin's Wood Industry surpassed last year's entire day;

…

According to incomplete statistics, in the first hour of sales, the transaction volume of more than 2,600 brands exceeded the entire day last year.

“ It took a whole day last year, but only one hour this year. The explosive power is quite impressive! ” Many brand managers said that this year’s Tmall Double 11 transaction performance exceeded expectations.

Domestic brands performed particularly well. The sales of domestic brands such as Erke, Wuling Motors, Xiaopeng Motors, Winona, Wingcap, Tineco, Lins Wood, Mugodi, Warrior, Jiaoxia, Chucheng, Fanghuichuntang, Peacebird, and Bosie exceeded last year's full-day sales in just one hour.

"In 2 minutes and 38 seconds, we caught up with the sales of the first hour of last year's Double 11 , and in 30 minutes, we caught up with the sales of the entire day of Double 11. It doesn't matter that we are small, we are working hard. " Just after 1 a.m. , Henan businessman Li Ke excitedly showed off his store's performance. This year is the second time he has led his team to participate in Double 11 .

Strong consumption has also made some brands happy and sad. Zhang Xiaolin, founder of the pet brand CATLINK , lamented that the most painful thing about Double 11 is that the goods are sold out so quickly. His store's transaction volume in the eighth minute exceeded that of the entire day last year.

Previously, the 2021 Singles ' Day Outlook Report released by global consulting firm AlixPartners showed that half of the consumers surveyed expected to spend more than 3,000 yuan on Singles ' Day this year. According to the 2021 Brand Enterprise Doubles' Day Insight Report released by Ebrun Power , more than half of the brand merchants expected to have a transaction volume of more than 10 million yuan on Singles' Day this year , of which 13.16% of the merchants expected to have a transaction volume of more than 100 million yuan .

It is reported that this year's Tmall Double 11 has continuously launched new features for consumers, not only lowering the threshold for placing orders: 30 off for every 200 , but also launching one-click shopping cart sharing and setting up exclusive venues for the elderly. This year's Tmall Double 11 maintains the " Nunchaku " rhythm, and consumers can buy in two waves: November 1-3 is the first wave, and November 11 is the second wave. Consumers who place orders in the first wave can receive the goods 10 days in advance.

Tmall

Double Eleven