The popularity of insect repellent equipment has soared, and Lazada’s three major categories have entered a booming sales mode!

The new year has begun, and sellers have returned to work early to prepare for a good start. A new year is a new starting point. If sellers want to have a big hit in sales as soon as possible, they must first understand which products are hot.

Entering 2021, influenced by local weather and fashion trends, the needs and preferences of Southeast Asian consumers have also changed. Food, toys , and cleaning and disinfection products are hot-selling in the region, and the explosive order mode is about to begin!

Food is popular in Singapore, Malaysia and Thailand, and young people have strange tastes

Lazada has a wide range of food products. Snacks, canned foods, chocolates, rice crackers, sesame balls, instant vermicelli, instant noodles and other foods are very popular in Singapore, Malaysia and Thailand , and young people are the main consumers.

It is worth mentioning that spicy strips and snail noodles, which are popular in China , are also favorites of young consumers. The novel flavors have attracted many consumers to buy and taste them.

In the eyes of young consumers, nuts and baked oatmeal are snacks with high nutritional value and excellent taste. Their convenience and ease of carrying meet the needs of young consumers in all aspects.

Toys are becoming more popular again, with the younger generation having strong purchasing power

Parents are often the ones who pay the most attention to toy products. Whether the toys are beneficial to children's intelligence and whether they can allow their children to grow through entertainment are what parents care about most. These factors will affect parents' choices.

In addition to infants and children, the young generation in Southeast Asia has a greater demand for toys. They keep up with the trend and show their attitude and personality by purchasing Japanese and Korean "idol" peripherals and anime character models . Among them, celebrity figures and board games are very popular among the young generation of Vietnamese consumers, while Japanese and Korean peripherals and celebrity peripherals are extremely popular in the Philippines and Malaysia.

As the hot season arrives, insect repellent becomes the new favorite

In hot and rainy Southeast Asia, the appearance of insects is often the biggest headache for local people. People in Vietnam, Singapore and the Philippines have begun to purchase insect-proof equipment, and the popularity of products such as traps, insect-proof nets and disinfectants has soared.

In addition, Southeast Asian consumers have a great demand for products such as dishcloths, cup brushes, garbage bags, air fresheners, soap tablets , etc. These products are daily household necessities, and many consumers will choose to stock up in large quantities during the event.

The above are the products that have been popular in Southeast Asian countries recently. Sellers can use them as a reference to prepare for the upcoming Lazada BDay !

Southeast Asia

Lazada

Singapore