9 parcels delivered in one second! New Zealanders' Christmas online shopping will reach $300 million

Tomorrow is Christmas, and many sellers are busy preparing for the final sprint. Post offices around the country are also experiencing a peak in parcel delivery. According to the latest data from the New Zealand Post Office, they are working day and night on Christmas Eve, delivering 9 parcels per second , so as to deliver about 2 million parcels to consumers before Christmas.

NZ Post Chief Operating Officer Brendon Main said that about 2.3 million parcels were delivered in the week before Christmas , and 2 million parcels are expected to be delivered during Christmas week. Due to the epidemic, the international supply chain continues to be affected. New Zealand Post has added hundreds of people, extended business hours, and worked 24x7 to do everything possible to deliver the parcels on time.

According to New Zealand Post's forecast, New Zealand consumers will spend approximately US$300 million on online shopping during the 2021 Christmas shopping season.

A Finder New Zealand survey of more than 2000 New Zealanders aged 18 and over found that New Zealand consumers spend an average of about $700 on Christmas, of which $240 is spent on gifts.

Toys are still the top choice for Christmas gifts, with sales far ahead. For example, sales of Lego toys increased by 101%, trampoline sales increased by 48%, and children's bicycles increased by 103%.

A spokesperson for New Zealand online marketplace Trade Me said sales of new toys on Trade Me had increased by nearly 60 per cent compared to the same period last year , with many parents preparing Christmas gifts for their children in the run-up to Christmas.

Furniture and consumer electronics are also popular with consumers, especially mobile phones and laptops. Many consumers will take advantage of Christmas discounts to buy these higher-priced goods online.

Among the consumer groups, Generation X has the highest spending budget, at an average of $1,096, followed by Millennials at $1,052. Relatively speaking, Generation Z has the lowest per capita spending, at about $804.

Industry insiders said that Christmas is undoubtedly the most important time of the year for the retail industry, especially for small and medium-sized enterprises, 20% of their annual revenue comes from the Christmas and New Year holidays. Therefore, the early layout of small and medium-sized enterprise sellers plays a big role in these two nodes.

The busy peak season is coming to an end. Regardless of whether the sellers’ sales have increased or not, it is more important to summarize the experience from this year’s sales and prepare for next year’s strategic deployment to achieve better sales results.

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