What is Lively? Lively Review, Features

Lively was founded in 2016 and is an American lingerie e-commerce brand. Only three years after its establishment, the company was acquired by Japanese lingerie giant Wacoal for a wholly-owned subsidiary for US$85 million.

About Lively

• Since its inception, Lively has used women's underwear and swimsuits as its main products. The brand is inspired by the smart, healthy, active and cheerful characteristics of modern women. In brand expression, Lively uses women of various skin colors and body shapes to focus on embodying a real, confident and natural feeling.
• Lively's products focus on a comfortable experience, breaking the boundaries between everyday underwear, sports underwear and swimwear, and creating a new category called "leisurée". Previously, Michelle mentioned that "wireless underwear" products account for 70% of Lively's sales;
• Lively's underwear is priced at $35. If you register on wearlively.com via email, you can enjoy a 10% discount on your first order. Orders over $40 can enjoy free shipping across the United States, and returns are also very convenient.