With the arrival of Double Eleven, super sellers such as "Sakata Five Tigers" and "Hua Nan City Four Young Masters" quickly joined AliExpress semi-hosting

With the overseas Double Eleven approaching , many cross-border super sellers are actively preparing for the biggest growth opportunity of the year.

According to insiders, before Double 11, many cross-border super sellers joined AliExpress's "semi-hosted" service. These included Zehui and Tongtuo, which were called "Sakata Five Tigers" and "Hua Nan City Four Young Masters" by the industry; in addition, many super sellers such as Baseus and UGREEN also actively prepared semi-hosted products before the Double 11 promotion.

The choices of top sellers have always been a sign of the times in the cross-border e-commerce circle. People familiar with the matter believe that the super sellers choose to join at this time in order to catch up with the huge dividends that Double Eleven brings to "semi-hosting".

Previously, AliExpress and Cainiao officially announced the launch of the "Global 5-Day Delivery" international express product, which brought significant growth to fully managed products. Earlier , media reported that the first batch of sellers who joined AliExpress semi-managed continued to receive orders. One of the first batch of sellers revealed that after the products were put on the shelves, their mobile phones were constantly flooded with order information, "receiving hundreds of orders in a short period of time."

Since 2022 , platforms such as Pinduoduo Temu, SHEIN, AliExpress, TikTok Shop, Lazada, and Shopee have successively deployed "full trusteeship" services, attracting a large number of factories and integrated industrial and trade merchants to join . However, behind the rapid development of "full trusteeship", many sellers still hope to gain more flexible operating space in terms of product selection and pricing.

In this context, after AliExpress achieved significant growth through full-hosting, it took the lead in trying out "semi-hosting" with more flexible pricing space for merchants . In October this year, semi-hosting launched warehouse delivery services; currently, both full-hosting and semi-hosting warehouse delivery logistics services have been connected to AliExpress & Cainiao's "Global Five-Day Delivery" international express delivery service. Consumers in key national markets such as Spain, the United Kingdom, the Netherlands, Belgium and South Korea can receive goods from China in just five working days.

According to the investment information that has been leaked so far, semi-trusteeship is currently an invitation-based system. Products joining the " semi-trusteeship " can also join AliExpress Choice and enjoy related rights and interests such as : product recommendations, Choice labeling, free shipping for orders over a certain period of time, etc.

AliExpress

Semi-hosting

Double Eleven