Sales soared 446%, low-salt and low-sugar products are hot-selling in South Korea!

It is reported that the number of Korean consumers who consider health when choosing food is increasing, and less salty and less sweet food has attracted people's attention.

From January 1 to 19 , according to statistics from online shopping website Gmarket , sales of "less salty , less sweet " foods increased more than five times compared with the same period last year .

During this period , sales of low-sodium salt increased by 16%, sales of low-sodium convenience foods and fast food increased by 380% and 358% , respectively, and sales of low-sodium side dishes and low-sodium sausages increased by 44% and 68%, respectively .

Sales of foods that replace white sugar have also increased significantly , with Allulose , which uses sweetness to replace white sugar, increasing by 446% .

Therefore, the food industry has followed the trend and launched low-salt and low-sugar products.

It is reported that Elephant Pure Garden has reduced the salt content of ordinary soy sauce by about 28% and launched "fermented kelp soy sauce" with reduced salt content . The sales of this product have recently increased by about 20% and it is very popular among consumers who like low-salt foods.

Traditional sauce manufacturer Xinsong Food sells a series of "healthy sauces with reduced saltiness" based on its independent low-salt fermentation technology, reducing the salt content of products such as chili sauce and traditional soybean paste from the original 12% to 25%.

In addition, Haitai Sugar Co. has released a low-sodium snack, "Live Potato Chips," and Lotte Chilsung Beverage Co. has also launched " Chilsung Cider Zero," which contains no sugar and zero additives.

A person from Gmarket analyzed: "With the emergence of the new coronavirus infection , people's healthy demand for low-salt and low-sugar foods has increased significantly. "

Recently, Korean market research company Embrain Trend Monitor conducted a survey of 1,000 adult men and women aged 19 to 69. 58.2% of the respondents responded that they were interested in low-specification foods with reduced calories and chemical additives, and 68.6% of the respondents predicted that consumers' interest in low-specification foods and beverages will continue to increase.

An industry insider said: "As consumers become more sensitive to sugar and sodium content, not only processed foods but also seasonings are beginning to see competition, and the low-salt and low-sugar food market is expected to expand further."

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