Zalando's revenue in 2021 is 10.4 billion euros, up 29.7%

Recently, fashion e-commerce platform Zalando released its full-year performance report for 2021. Data showed that the platform's revenue in 2021 was approximately 10.4 billion euros , an increase of 29.7% compared to 2020 , and GMV increased by 34.1% to 14.3 billion euros.

Thanks to continued strong consumer demand for online products and increasing adoption of platform services by partners, Zalando 's financial performance began to normalize in the second half of 2021, given the gradual reopening of European economies. The platform's adjusted EBITDA was 468.4 million euros, corresponding to a margin of 4.5%.

In terms of users , Zalando has more than 48 million active users , of which 10 million were newly added in 2021 , and the average number of orders placed by each active user is about 5.2.

The platform has more than 5,800 brand partners and approximately 7,000 online sellers . The partner program and connected retail account for 30% of the company's fashion store GMV , an increase of 6% compared to 2020. Zalando's goal is to obtain 50% of fashion store GMV through the partner program and connected retail. To this end, the company hopes to invest 400 to 500 million euros and plans to add four fulfillment centers to the existing network by 2023.

In 2021, Zalando launched in six new markets : Croatia, Estonia , Latvia, Lithuania, Slovakia and Slovenia . With these new markets, the platform is currently active in 23 markets.

Zalando also gave an outlook for its business in 2022, predicting that its GMV will grow by 16% to 23% to 16.6 billion to 17.6 billion euros , and its revenue will grow by 12% to 19% to 11.6 billion to 12.3 billion euros. In addition, the company hopes to reach GMV of more than 30 billion euros by 2025.

In response, Zalando co-CEO said, "We are very pleased with our strong performance, which shows that we have the right strategy in place to succeed regardless of market conditions. Our new customer growth and strategic progress in 2021 highlight the huge opportunities ahead of us , and by leveraging the platform business model, we are well positioned to achieve our GMV target of more than € 30 billion by 2025. "

As the concept of environmental protection deepens, Zalando has also invested in its sustainable development field . Its categories have exceeded 140,000 products , and the sales of these products account for 21.6% of the company's GMV , an increase from 16% in 2020 .

Zalando

Fashion

Europe