India's Nykaa Fashion platform acquires online jewelry retailer Pipa Bella

Pipa Bella is an online jewelry retail platform in India that provides affordable customized fashion jewelry to more than 40,000 users in India. Recently, news broke that Pipa Bella was acquired by Nykaa Fashion, an Indian fashion e-commerce platform .

Nykaa Fashion, Nykaa's fashion e-commerce platform, announced on Monday that it had acquired online jewelry brand Pipa Bella. Pipa Bella said it will continue to provide services on its own website and expand its product range on the Nykaa Fashion platform .

It is reported that through this acquisition , Nykaa will provide Indian users with more brands and products with modern designs to meet India's growing demand for fashion jewelry , but no further details of the transaction were disclosed.

Currently, many young consumers from urban India are very interested in fashion jewellery brands, which have gained popularity over the past few years through promotion on social media .

Adwaita Nayar , CEO and founder of Nykaa Fashion, said : " We have seen an upward trend in personalized , simple and high-end fashion accessories in the Indian market. The Nykaa Fashion platform will strive to provide better quality and more complete products to meet the needs of consumers . " Adwaita Nayar said that Nykaa will become the e-commerce platform with the most complete products , thereby promoting products to a wider audience .

Pipa Bella has been retailing earrings , bracelets , necklaces , etc. made of materials such as crystal , resin , metal , stone and beads , with prices ranging from less than 500 rupees to 6,000 rupees , most of which are original .

Shuchi Pandya, founder of Pipa Bella, said: “ We will leverage the large number of users who visit Nykaa Fashion every month to increase Pipa Bella ’s customer base . ”

Nykaa said : “ Pipa Bella, along with other consumer brands, will be an integral part of Nykaa Fashion’s offline expansion this year . Nykaa Fashion has been increasing the number of brands on its platform and expanding its private label business to its e-commerce platform. In 2019, Nykaa Fashion acquired fashion brand Twenty Dresses to expand its private label business. ”

The status of Nykaa Fashion platform in India is bound to improve, and it has great potential in the future.

Nykaa

Nykaa Fashion

Pipa Bella