What is Coupons? Coupons Review, Features

Coupons is a new feature launched by Amazon, similar to the coupons used in physical stores. It can be used to deduct cash or provide discounts for eligible products or product lines. It is a powerful and easy-to-use promotional tool that is conducive to product promotion.

Placement (United States as an example)

Coupons will appear on detail pages, search results pages, shopping cart transaction pages, and separate coupon landing pages.

Eligible customers will see an orange discount badge next to the product price.

How to create coupons

1. Enter the backend and click coupon in advertising

2. Click create a new coupon in the coupons function

3. Search asin or sku & add products

4. Budget & discount settings

5. Schedule & target settings

6. Review & submit completed

Require

1. Coupous requires the store rating (feedback) to be above 3.5 points to enable this function.

2. Coupons can set the discount ratio or amount, but either way, the discounted price must be between 5% and 80% of the product’s lowest price in the past 30 days.

cost

United States: 0.6 USD

European site: 0.45 pounds (UK) or 0.5 euros (France, Germany) per transaction

Japan: 60 yen

Development History

-At the end of 2017, Coupons was launched on the US site.

-On June 8, 2018, coupons were launched on the UK, France and Germany sites.

-From July 2, 2018, Amazon Coupons promotion tool will be open to all third-party sellers in Japan.

Advantages of Coupons

1. Low threshold

Coupons are the only self-service tool that third-party sellers can use at this stage. The threshold for use is lower than that of Deals, and even new products with 0 reviews can be used. In the promotion of new products, coupons are a tool that every seller should use, and the effect is particularly good for new products.

2. Display the logo clearly

Coupons are prominently marked throughout Amazon and in search results. The display of coupons on search results can significantly increase product visibility, attract buyers, and thereby increase product conversion rates and sales.

3. Attract fixed customers

Coupons can be displayed to specific customer groups. There are 6 different customer groups, including Prime members, student members, mom members, customers who have browsed specific products, customers who have purchased specific products, and all customers. This targeted display function allows sellers' coupons to be more effectively targeted at the customer groups they set, reduce invalid exposure, and improve conversion rates.

4. Off-site traffic diversion

The product design of coupons can make it easier for sellers to display them on related websites, such as Coupon.com, retailmenot, or fatwallet, thereby increasing off-site traffic and boosting sales.