About 94% of Germans choose Amazon for online shopping

July 7 news, according to foreign media reports, recently, the International Health Foundation Association ( IFH ) in Cologne, Germany conducted a questionnaire survey on the consumption status of the German people. The survey showed that in the past year, Germany's e-commerce sales increased by nearly 15 billion euros , of which Amazon accounted for more than two-thirds . Almost all ( 94% ) Germans like to shop online on the Amazon platform.

The survey shows that the German e-commerce market is booming, with e-commerce sales increasing by about 15 billion euros last year alone , almost tripling the previous average increase of 5.6 billion euros per year. Amazon accounted for about 11.4 billion euros of this , which means that Amazon Germany's sales increased by an average of 31 million euros per day compared to the previous year .

Currently, almost all Germans ( 94% ) love to shop online on Amazon, of which about 70% of Amazon 's sales are generated by Prime members. Moreover, more than one-third of Germans are heavy Amazon shoppers , and at least half of online shoppers will use Amazon coupons.

Amazon has not only won the favor of German consumers, but is also popular all over the world. In non-food online trade alone , Amazon accounts for one-tenth of the revenue. In addition, it also influences 25% of non-food transactions worldwide through information search or price comparison .

For example, in the consumer electronics and electrical products category, non-Amazon products account for less than 30 % of sales . In the entire home furnishings category , Amazon's products account for 7% of sales. In addition, Amazon also influences 28% of home furnishings retailers.

Source: IFH ​​Köln

Eva Stüber, head of research and consulting at IFH , emphasized that Amazon's remarkable achievements during the epidemic are largely due to its good business foundation, which allows it to continue to expand its market even in crisis conditions. Moreover, almost every product category under Amazon is growing continuously and significantly, which requires other retailers to urgently develop a strategy to deal with Amazon , otherwise they may not be able to adapt to the rapidly developing market.

Overall, Amazon dominates the German e-commerce retail industry. On July 5 this year , former Amazon executive Jeff   Bezos officially abdicates, and his successor Andy   Jassy is taking on the huge business and believes that it will bring something different and exciting.

Germany

E-commerce

Online shopping