US online grocery sales fell 6% in March! "Home delivery" orders dropped significantly

Recently, Brick Meets Click released the U.S. grocery store shopping survey for March 2022 .

The survey, created and conducted by Brick Meets Click and sponsored by Mercatus , polled 1,681 U.S. adults on online grocery shopping .

( Image source: Mercatus )

The survey showed that U.S. online grocery sales were $8.7 billion in March, the same as in February, but down 6.5% from sales of $9.3 billion in March 2021 .

Meanwhile, U.S. online grocery sales also fell 2.5% in the first quarter of 2022 compared to 2021.

As the online grocery market continues to grow, sales of the three types of orders vary.

Data for March showed a sharp drop in "home delivery" orders , falling from $2.1 billion in March 2021 to $1.4 billion, a drop of more than 30%.

The reason for this is that the number of orders per monthly active users ( MAU) decreased by 13%, while the average order value ( AOV) also decreased by 23%.

Sales of "in-store pickup" orders fell nearly 11% , from $4.3 billion in 2021 to $3.8 billion in 2021. Affected by the same factors, the frequency of pickup orders fell 8%, while the average order value (AOV) fell less than 4% compared to last year.

In contrast, the research report shows that sales of " food " delivery orders grew strongly in March , increasing by more than 20% year-on-year , from US$2.9 billion to US$3.5 billion. Compared with 2021, the number of orders per monthly active users (MAU) increased by 13%, and the average order value (AOV) increased by 7%.

David Bishop, partner at Brick Meets Click , explained the reasons for the rapid growth in sales of food delivery orders: “ First , the aggressive expansion of third-party suppliers in the grocery field has provided people with more ways to shop online. Second, the express delivery industry, which focuses on improving delivery speed, is also growing , providing consumers with more convenient and fast services . ”

Although the sales of " food " delivery orders have grown rapidly, the sales of "home delivery" and "in-store pickup" are still on a downward trend. Traditional grocers are still facing many challenges. In the future, they need to develop and strengthen their first-party network and mobile channels, use third-party solutions to fill the gaps, and combine consumer needs to provide more comprehensive services.

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