Russia's year-end shopping list released

According to Ozon Express survey data, smartphone sales by hourly delivery from December 27 to 31 increased by nearly 70% month-on-month, and wireless earbuds increased by 113%. On December 31, the best-selling products in the electronics category were Apple iPhone 11 smartphones, Xiaomi fitness bands and smart scales, AirPods wireless headphones, and Yandex.Station Mini smart speakers .

In a survey of electronics, smartphones topped the ratings of New Year gifts. They account for the largest share of sales, and in the second half of December, the category's popularity rose by 40%. Russians spend an average of 23,000 rubles on a smartphone. Popular brands are Samsung, Xiaomi and Apple.

Wireless earbuds ranked second on the list of popular tech gifts, with demand for such devices increasing 85% ahead of the Lunar New Year, while smartwatches ranked third , with searches for such items increasing 33%.

Instant camera cartridges are also very popular, and many people choose to use cameras to commemorate the beautiful moments of the New Year's Eve party.

When it comes to various festivals, it is naturally the time for children to receive gifts, and children's toys are also very popular among consumers. From December 27 to 31, toy sales increased by nearly one-third. Among these toy categories, playing cards, board games, and Lego are all on the popular list. In addition, various books are also very popular. "Christmas Pig", "Green Light", "6 Minutes", "Wine Folly" and "Hygge" are all bestsellers.

In addition to snacks , users also bought ready-made meals , with food becoming the fastest growing category in the last two days of December , with salads accounting for the largest share. The most popular salads from December 30 to 31 were Olivier and herring, as well as vinaigrette , and in total, Ozon Express sent out more than 800 kilograms of various salads in the two days of New Year's Eve .

Ozon Express is known for its ability to deliver goods within an hour. In terms of service scope, in addition to various food and consumer goods, it also provides products under its own brand Ozon Express. This function of Ozon Express is also constantly expanding to more regions.

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