Sales increased by up to 366%! Korean summer products are becoming popular

Shopping app Market Curly said on the 29th that after analyzing sales in the past week, it was found that due to the scorching heat, sales of summer-related products increased by more than three times compared to the previous week .

According to the Korea Meteorological Administration, the average daily maximum temperature in Seoul from April 21 to 27 was 23.5 degrees Celsius, a significant increase from the same period of the previous week (April 13 to 20) (16.8 degrees) and the same period of the previous year (14.3 degrees).

In particular, the highest temperature this year rose to 28.2 degrees on April 21 and 27.5 degrees on April 22. As the hot weather arrives early, Korean consumers have begun to prepare summer products in advance, so the sales of summer products have also shown a clear upward trend.

The sales of summer home appliances increased most significantly . From April 21 to 27, the sales of electric fans at Market Curly increased by 366% compared with the previous 7 days.

Portable fans that are easy to use outdoors accounted for 53% of total fan sales , while desktop fans and baby strollers were also popular. Sales of refrigeration circulators, which circulate cool air through straight-line wind, also increased by 246%.

Image source: Market Curly

Affected by the special situation of early summer heat , the sales of sunscreen, sunbathing and other sun protection products also increased by 108% compared with the previous period . The sales of aloe vera gel products and facial masks with quick skin calming effects increased by 37% and 28% respectively, and the sales of antiperspirant spray, a must-have item in summer, also increased by 24%.

The continued hot summer has also boosted online sales of summer clothing. According to sales data released by Gmarket on the 26th , sales of linen or hemp jackets in women's clothing increased by 290% year-on-year . Sales of chiffon shirts (254%) and blue shorts (22%) also increased significantly.

Men's clothing including sleeveless T-shirts (23%), round neck short-sleeved T-shirts (87%), V-neck short-sleeved T-shirts (33%) and other short-sleeved clothes are becoming more and more popular.

In fact, the Korean retail industry has already started preparations a week or two ago, and many brands have launched summer products one after another. I wonder if the sellers have already participated?

summer

Sales

South Korea