How online e-commerce can help global economic recovery from the perspective of Shopify's mobile app Shop

Recently, Shopify President Harley Finkelstein said in an interview that small businesses are becoming the main driving force behind the US economic rebound.

" We can see that the small and micro businesses that have emerged in the post-epidemic era are one of the important driving forces for the global economic recovery , " said Harley Finkelstein . " Small and micro businesses will lead the global economy to recover to its pre-epidemic state. "

Since 2020, the sudden outbreak of the COVID-19 pandemic has forced thousands of offline small and micro businesses around the world to suspend operations or close permanently. Although the overall U.S. economy has continued to recover recently and the stock market has continued to hit new highs, this is inseparable from the efforts of thousands of small business entrepreneurs .

Since the outbreak of the epidemic, online e-commerce has flourished. Shopify has also been making continuous moves, launching its own shopping app , " Shop " , in 2020 .

The predecessor of this app is Shopify's logistics app " Arrive ". Arrive is similar to Cainiao GOGO in China, and is an app used to track the logistics of merchants on Shopify 's independent stations . Shopify said that Arrive had 16 million registered users before .

In addition to retaining the original logistics tracking function, the Shop application launched during the epidemic also supports consumers to browse the product overview of the Shopify platform independent site , learn about different brand information, and use Shop Pay ( a convenient payment function independently developed by Shopify ) for one-click payment within the application .

"We hope that Shop will be the home for Shopify independent site sellers , and consumers can also access various independent sites through this application. " Shop general manager Carl Rivera said that the Shop application is a response to the needs of industry upgrading .

By analyzing consumers' behavioral data, including the brands they are interested in , past consumption records, and personal user registration information, Shop will provide each consumer with personalized product recommendations.

In addition, Shopify also stated that Shop will not contain any in-app advertisements, and consumers and Shopify independent site sellers can download and use it for free. Compared with other competing products, Shop's move will undoubtedly win a good reputation for itself.

As smartphones become more and more popular, people's consumption habits have also evolved from physical wallets to electronic accounts to mobile payments. The outbreak of the new coronavirus has accelerated this process. How should independent site sellers adapt to this trend? The launch of the Shop mobile app may provide a possible answer.

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