Gen Z is redefining e-commerce in India

Generation Z refers to people born between 1995 and 2012. According to a previous report by Bloomberg , Generation Z accounts for 32% of the global population. In India, the population of Generation Z is currently around 472 million .

According to the report , India’s Generation Z spends an average of 8 hours online every day. As these people are gradually entering adulthood , they are becoming an increasingly important target audience . This is why Indian retailers and business organizations are shifting their focus to cater to the consumption needs of Generation Z.

So how can sellers attract India’s Generation Z and make them their customers?

Personalized and authentic

Generation Z is accustomed to highly personalized products, whether from shopping websites or streaming services such as videos and music. Therefore, as a seller, you need to provide a personalized experience that is authentic and matches their values ​​and lifestyle, and keep them excited .

With an attention span of just eight seconds, the need to get your message across quickly is paramount. So while making your message personal and authentic, remember to also keep it short and direct.

In a recent survey, Gen Z was asked to reflect on their values ​​and choose what is most important to them personally. This revealed that even when evaluating a product, Indian Gen Z place a high value on honesty and authenticity of the store and the product .

Experience and Innovation

Indian Gen Z , who are used to using digital payment options, prefer using e-wallets and UPI. Therefore, brands seeking to win the favor of Gen Z need to cater to their payment preferences first . The use of buy now, pay later (BNPL) has also become very popular among the new generation in India as it improves affordability and convenience. Sellers must ensure that they offer all the payment methods preferred by the young target audience.

By offering multiple payment methods, sellers will improve the customer experience and indirectly encourage customers to come back and purchase services or products again.

Gen Z may be optimistic and hopeful, but they can also be pretty nervous. So if you can capture that key emotion with products and services that alleviate some of their stress, you ’ve captured the customer .

This “innovation” is all about convenience . It is reflected in their online behavior, social media habits, and their love of personalization. Therefore, sellers need to provide them with convenience in terms of products, services, online experience, and multiple payment methods.

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