Beauty and food content are gaining popularity, and TikTok is launching multiple strategies to help it grow

With the increase in active users of Tik Tok around the world, Tik Tok has become a platform for many brands to conduct marketing and promotion. The popular trends on Tik Tok can also greatly influence consumers' shopping habits.

In Tik   The way people consume and purchase daily necessities can also be seen on the Tok platform. According to TikTok internal data, the number of views of beauty and skin care content on the platform increased by 4 times between 2020 and 2021 , and the number of views of food and beverage content also increased by 5 times during the same period. The popularity of beauty and food content is soaring on Tik Tok.

From Tik   According to the survey results of Tok Insight on hundreds of users in Indonesia, Tik   Tok users are very interested in fast-moving consumer goods , with 45% of users interested in beauty products and 71% of users enjoying watching videos about food and beverage products .

Tik   The hot video trends on Tok are, to some extent, a source of inspiration for consumers to shop .   According to Tok ’s survey results, 92% of respondents said they had shopped online in the past month, and many consumers began to place orders online after seeing the products they wanted on Tik Tok.

Tik   Astarini, Tok's head of business marketing , said that the shopping trend brought by content has brought great potential for brands to use TikTok services . In order to attract more sellers to use the Tik Tok platform for marketing or selling goods, Tik Tok has launched many strategies to help its development. For example, TopView is used to provide 60-second video ads, which users can see when they open the Tik Tok app.

At the same time, TikTok also provides a variety of advertising and marketing solutions that enable brands to attract the right audience based on the campaign goals they want to achieve. From allowing advertising content to appear on the For You page, branded tag challenges, brand effects, live shopping, and TikTok shopping carts, a series of strategies make it easy for brands to creatively and flexibly market their products in TikTok .

The online and offline omni-channel promotion strategy is being recognized by more and more brands, and more and more sellers are targeting social e-commerce business .   The importance of the Tok platform in the e-commerce field is becoming increasingly prominent.

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