Teikametrics Releases Amazon Advertising Benchmark Data for Q4 2021

Teikametrics today announced the release of “ New Amazon Advertising Benchmark Data for Q4 2021. ” The analysis provides detailed analysis of 11 categories on the Amazon platform , providing key data for Amazon sellers looking to maximize their performance during the holiday season.

This latest analysis also sheds light on the fact that the cost of advertising on Amazon can vary significantly between categories .

Moreover, many sellers are not clear about the level of their CPC ( cost per click ) and ACOS ( advertising cost of sales ) in the entire category, so they will lack confidence when taking the next step .

Especially this year when the cost of ad clicks is getting higher and higher, many sellers are afraid that their advertising costs will rise due to raising bids, and they are also afraid that lowering bids will lead to insufficient ad exposure and affect order volume.

The "Amazon Advertising Benchmarks for the Fourth Quarter of 2021 " report contains four full months of advertising campaign data generated by tens of thousands of sellers . For each category studied, this report provides reference benchmark data for CPC and ACOS .

Categories of research include :

Baby​​​

Beauty & Personal Care

Clothing Shoes & Jewelry​​

Electronics​​​

Grocery & Gourmet Food

Health & Household​

Home & Kitchen​​

Office Products​​

Patio Lawn & Garden​​

Sports & Outdoors​

Toys & Games​

The table below provides sellers with the average CPC (Average) and median ACOS (Median) of 11 categories in the four months of April, May, June and July 2021.

You can compare your product with the category to see if it is higher, lower or equal to this value, and use it as a reference for subsequent adjustments to your advertisements.

CPC reference benchmark for 2021 (average)

2021 ACOS reference benchmark (median)

In fact, whether it is CPC or ACOS, the measurement standard is not the lower the better, but whether the cost can bring the best profit to your product. Therefore, sellers should quantify various data according to their sales goals and strive to bring the most profit with less cost.

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