Winter sports products are hot, and the demand for ski equipment in Russia has surged by 1,400%

Winter is a good time to go skiing. Coupled with the successful hosting of the Beijing Winter Olympics a few days ago, a winter sports craze has swept across the world, and winter sports products have also become hot-selling.

After analyzing the purchasing trends in February , analysts at AliExpress Russia said that Russian consumers ' demand for winter sports goods on AliExpress increased by 600%. The fastest growing product category is skiing equipment. During this period, Russian consumers' demand for skiing equipment surged by 1,400%! The best-selling products in the skiing equipment category include ski sets, waterproof ski suits and aluminum ski poles.

In the first two weeks of February , Russian sellers' snowboard sales increased 7.9 times year-on-year . In this category, more consumers choose medium-hard all-around snowboards suitable for beginners. The most popular products in this category are priced between 4,000 and 8,000 rubles.

Demand for ski and snowboard boots also increased 3.6 times, with consumers choosing products with a price range of 1.8 to 3,000 rubles. In addition, Russian consumers often order bags for snowboard equipment , and demand for them increased 14.9 times during this period .

Russian consumers ' demand for ski accessories has also doubled, with an increase of about 390%. Among ski accessories, ski masks with a price range of 0.6 to 1,700 rubles are the most popular.  

In addition to outdoor skiing, the number of people who choose indoor skating is also growing. The demand for ice hockey skates from Russian sellers increased by 7.8 times during this period . In most cases, consumers prefer hockey skates. The demand for hockey products from Russian consumers increased by 3.7 times. The prices of the sticks they ordered ranged from 0.9 to 1500 rubles. In addition, beginners' ice skates with shockproof function, priced between 2.5 and 4000 rubles, are also very popular.

Under the influence of the Beijing Olympics , Russia's demand for Winter Olympics souvenirs is also growing, and the Bing Dwen Dwen Xue Rhon Rhon model is also very popular in the Russian market. According to analyst data, consumer demand for Olympic souvenirs has increased tenfold.

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