What is Advertising Consultant? Advertising Consultant Review, Features

Advertising Consultant is the first technology service company in China that focuses on Amazon PPC advertising optimization. It is committed to providing growth solutions for Amazon merchants with technology and professional services.

About Advertising Consultant

The founding team of Advertising Consultant is led by Neo Lin Shaoyong, the former head of operations of Mpow and PPC expert. After two years of precipitation and accumulation, Advertising Consultant has three major business ecosystems, including fully intelligent Amazon PPC optimization tools that provide multiple data models, customized implementation plans, and one-to-one performance hosting services. Through technological innovation, it has injected new vitality into the industry. As of April 2020, it has served more than 1,000 companies.

Products and Services

1. Smart advertising optimization suggestions

• Simple operation: just set a goal;

• Smart matching: automatic matching optimization suggestions;

• In-depth analysis: Intelligent analysis based on analysis of historical data.

2. Power Campaign

• The best hot-selling product creates a launch structure;

• Exclusive and innovative: self-developed campaign delivery structure, with keyword research (Reaserch) and refined operations (Performance) at the same time;

• Continuous optimization: Continuously provide word relocation suggestions based on data feedback, and support keyword placement and product placement.

3. Scheduled tasks

In the process of advertising management and optimization, in order to reduce ACOS, targeted measures can be taken according to the peak ordering period of online shopping users in each country, such as displaying your own ads during the peak ordering period, or increasing the bid of the ad group during the peak period to obtain a better ranking.

4. Keyword relevance

In the process of advertising, we often need to analyze the keywords to be placed and combine them with some core words (big words) in the product category, and quantify the relevance between the keywords and the core big words, so as to select highly relevant words to be placed, improve the effectiveness of advertising, and reduce the waste caused by words with poor relevance.

5. Optimizer exclusive: automatic rules

Automatic rules are a key feature provided by AdAdvisor for teams with "PPC optimizers". Optimizers can combine their own experience and analysis of historical data to develop optimization rules to increase or decrease bids, pause, add to advertising keywords, or add to negative keywords for ad groups, keywords, or user search terms.

Development results

1. 200,000+

Managed more than 200,000 campaigns.

2. USD 350 million+

Since August 2018, advertising sales have accumulated to more than 350 million U.S. dollars and continue to increase every day.

3. USD 13 million+

The advertising expenses saved for merchants have accumulated to more than 13 million US dollars, and are still increasing every day.

Service Advantages

1. Save money

Ad Advisor can automatically control bids based on the rules you set, lowering bids or adding or removing bids for invalid and money-wasting keywords and search terms.

2. Control ACOS

Advertising Advisor can quickly identify negative performance in campaigns and strictly control ACOS with just one click. In just 30 minutes a week, Amazon PPC problems can be completely resolved.

3. Improve the efficiency of creating popular products

Advertising consultants + expert guidance + the original PowerCampaign can quickly amplify advertising effects and improve the efficiency of creating hits through structural optimization, automatic word expansion, and refined management.