To carry out social media marketing, sellers can refer to these five strategies!

Social media is playing an increasingly important role in customers’ daily lives and at every step of the customer journey , as evidenced by the following research data:

Research by GlobalWebIndex found that 42% of Internet users primarily use social networks to find brand information, and this proportion reaches 47% among Generation Z.

27% of internet users worldwide have discovered a new brand through social media advertising.

In 2020, social media ads influenced 51% of purchasing decisions .

Considering the wide influence of social media, social media marketing strategies are also being adopted by more and more sellers.

Social media marketing is the use of social media platforms to reach target audiences in order to achieve specific business goals. Its main goals are usually centered on increasing brand awareness, increasing community and customer engagement, and attracting potential customers .  

In the process of social media marketing, sellers can refer to the following five strategies:

1. Audit your existing strategy

Whether you are modifying an existing strategy or creating one from scratch, taking inventory of what you already have is a critical first step. Sellers can also choose social media metrics to measure the success of their strategy, such as engagements per impression, actions per impression, and ad cost.

2. Understand your target audience

Understanding the audience is essential, including but not limited to:

Who is the target audience (demographics, age, interests, etc.)?

Where are they in their customer journey? What challenges can you help them solve?

How do they spend their time on social media? What are their interests? Which influencers do they follow ?

3. Create a detailed social media calendar

A steady output of content is the hallmark of a successful social media marketing strategy. It drives steady growth in followers , keeps existing followers engaged, and keeps your brand top of mind for consumers at the start of a new purchasing journey.

4. Publish engaging content

Creating high-quality content and ads that engage your audience is both an art and a science. You need to find creative ways to stand out from the crowd of posts and keep your target audience happy to scroll through your ads every day.

5. Check and adjust regularly

Regularly reviewing the latest data can help ensure your team is spending its energy on engaging content that your target audience wants to see most , helping not only to increase revenue but also reduce costs.

An effective social media marketing strategy can help increase brand awareness , attract potential customers , and improve customer engagement and retention rates , but sellers must also be prepared for a long-term battle .

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