Popular among consumers, live streaming sales have become popular around the world

The popularity of live streaming in China has attracted widespread attention from foreign social media platforms. Social media platforms such as Facebook and Instagram have begun to develop e-commerce live streaming functions to facilitate viewers to buy products with one click while watching live broadcasts. Retailers and e-commerce companies of all sizes have also begun to turn to live streaming marketing methods.

"To keep up with the times , e-commerce companies are increasingly having to operate like media companies, " said Amanda Cosco, founder of Electric Runway, in an interview with Retail Touchpoints. "Thankfully, media equipment, including tripods, ring lights and microphones, are getting smaller and more affordable. Material preparation is a prerequisite for a successful live broadcast, so be sure to arrange the set, products and people hosting the live broadcast in advance . "

Sophie Abrahamsson, chief business officer of Bambuser, said in an interview: " In the stereotype of many retailers , they need to have a large team and a lot of infrastructure to carry out live streaming , but this is not the case. An iPhone can even support an entire live broadcast. "

In fact, e-commerce companies can integrate their existing stores into their social media without having to build a whole new studio. Although it is time-consuming and labor-intensive, it is a worthwhile investment in the long run .

For example, Betabrand’s podcast studio and online store are combined to attract consumers who watch live recordings as they pass by ; Old Spice even opened its own online branded barbershop, encouraging professionals and consumers to post in-store .

The global outbreak of the COVID-19 pandemic was crucial to the rise of livestreaming sales . Supporting services such as logistics and pick -up have been established and are becoming more and more complete , and people staying at home have suddenly rediscovered the power of online e-commerce and social media .

During the quarantine period, people are eager to socialize , which makes social commerce more attractive to consumers - and more valuable to e-commerce sellers . Watching live broadcasts can help lonely people regain a sense of social participation, and more and more people are shopping through live broadcasts.

Retail company Cosco said : " Contactless shopping is increasingly becoming an important part of the retail industry . Live streaming allows consumers to get as close to the physical shopping experience as possible. Consumers who were still on the sidelines about online shopping before the epidemic now have no choice but to start using e-commerce . "

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