Online exhibitions have become a new window for obtaining orders. The actual transaction volume of Alibaba International Station’s New Trade Festival in March increased by 129% year-on-year

Online exhibitions are increasingly becoming a new window for Chinese foreign trade merchants to obtain orders. According to data from Alibaba International Station, during the New Trade Festival in March, the number of new buyers who placed orders and paid on the platform doubled year-on-year. The digital new foreign trade has a significant effect in linking traders at home and abroad.

"We have nearly 60 new buyers this month , accounting for 65 % of all buyers . " Shenzhen Jianjiantong Technology 's store operator said that the store 's actual transaction volume in March increased 57 times compared with the same period last year . This is partly due to the free shipping service launched by the platform for new buyers during the New Trade Festival in March.

Jianjiantong's products are mainly mobile phone soft films and soft film cutting machines, and the average order value is not high. Sometimes, because the shipping cost is higher than the value of the goods, many orders cannot be advanced. The free shipping service maximizes the business.

After last year's digital upgrade, Alibaba International Station continued to grow, and more foreign trade merchants made profits through the platform and expanded new business channels. It is understood that the actual export volume of the New Trade Festival platform in March increased by 129% year-on-year . Half of the sellers participated in this online exhibition, and the order volume of the entire platform increased by 167 % year-on-year .

2021 Alibaba International Station March New Trade Festival Core Data

In addition, the "Super Star Brand" plan initiated by Alibaba International Station, as the first batch of test fields to help small and medium-sized enterprises establish world brands, has also been sought after by the buyer market: Beijing Huasheng Shuanglang, which produces black technology fabrics, received overseas orders on the night of the live broadcast; Jiangsu Beiang Air Purifier Co., Ltd. has intercepted two major buyers and has signed a cooperation plan worth millions. Chinese manufacturers and brands are being noticed by the world through online means.

Judging from the increase in the total amount of imports from China by various countries, the United States is still the fastest growing country, followed by the United Kingdom, Canada, Australia, Germany, the Netherlands, South Korea, Mexico, Japan, and Russia.

As a barometer of the sales trend for the whole year, the categories purchased by overseas buyers in March are also different from the past. However, products related to the stay-at-home economy are still attracting attention overseas, with home gardening becoming the hottest category, followed by machinery, consumer electronics, sports and entertainment, and clothing.

"Our products are also born in response to the development of the times. The soft film cutting machine was a product that was only launched in the second half of last year." Jianjiantong said that the form of overseas office work also changed during the epidemic last year. More and more people work in SOHO, and the demand for electronic equipment has gradually increased. This soft film cutting machine can cut out matching protective films according to the selected electronic screen equipment, which is popular in the market.

Soft film cutting machine selects mobile phone model to cut matching protective film

The continued improvement of China's foreign trade once again proves that the new digital foreign trade has become a new engine for China's exports and an irreversible trend in the development of international trade.

As a representative platform of global cross-border e-commerce B2B , Alibaba International Station will continue to assist Chinese merchants in their digital upgrades from a full-chain perspective, whether it is initial preparations such as merchant registration and talent training, or digital people-goods-place, digital fulfillment, and digital payment and financial services, and later value-added service training, etc., to help merchants smoothly enter the fast lane.

Alibaba International Station

New Trade Festival