The popular variety show has sparked a craze, and eBay-related searches have surged by 104%!

Popular TV variety shows often boost sales of related items that appear in them. The dance show " Strictly Come Dancing"   ” is one of the most popular TV shows in the UK today.

According to data from eBay Ads UK , every time a new episode of the show is released, fans are inspired to search for related items online.

This year, on the day the show aired, eBay Ads UK showed that searches for the show’s title “ strictly ” increased by 104% compared to the day before, while searches for another keyword, “ ballroom ,” also increased by 94%.

We can also see on Google Trends that since the show started airing, searches for related terms have increased the day after the show was updated.

Strictly Come Dancing   "It also brought the activity of "dancing" to the fore . Many viewers were influenced and started dancing. This also boosted the sales of dance-related products.

According to eBay, searches for "tap shoes" and "bodysuits" increased 96% and 28%, respectively, during this year's opening show.

In addition, female consumers' searches for "tap shoes" increased by 95%, while male consumers' searches increased by 173%, almost twice as much as female consumers. This also shows that relevant sellers should also consider the needs of all genders when reaching these "show fans".

In addition to the show itself, the performers' attire also has a great influence on the audience. Last year, the performer Tess Daly wore a black jumpsuit on the show. At 8 pm that night, the search volume for "jumpsuit" increased by 28% compared to the previous hour. In the semi-finals, Tess Daly wore a pink dress. The search volume for "pink dress" also surged by 161% that night .

Based on last year's experience, eBay expects that this year more viewers will buy related clothing or products that appear in the show. And this Saturday's " Strictly Come Dancing"   》is about to usher in the finals, and there will be a special show on Christmas Day. This influence will last from this Saturday to around Christmas.

Harmony Murphy of eBay Ads UK said that with the release of Strictly Come Dancing   》 and other programs have penetrated into British pop culture, and marketers should consider the impact of these programs on sales. Brand merchants should also consider how to bring the traffic and influence of these programs into marketing to attract fans and viewers to buy.

Various data show that popular TV shows not only arouse discussion, but also attract more attention from the audience to the actors' clothing and dressing, and imitate them, thus driving the sales of the same clothing and shoes. This year's Netflix hit "Squidward" is also a good example.

Therefore, according to experience, sellers can also pay more attention to the TV programs that local people like at present, and put related products on the shelves to increase store attention and product sales. However, in the process of selecting products, you should also pay attention to copyright issues to avoid infringement.

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