Amazon launches new marketing features to help sellers prepare for peak season

Yesterday, Amazon UK released a new announcement stating that sellers can now create and copy marketing campaigns for other countries /regions with automatic product promotion targeting, without having to spend extra time setting up and translating separate marketing campaigns for the countries/regions that need to be promoted .

The main features of multi-market campaign creation are as follows:

1. Transfer all campaign settings (such as targeting, placements, and ad groups) to the target country .

2. Convert your budget and bids into the currency of your target country .

3. Copy only the products available in the target country to the new campaign.

Multi-market campaign creation is available for auto-targeted Sponsored Products campaigns in the following countries :

With these new features, it is now easier than ever for sellers to create marketing campaigns in the countries where they sell . Sellers can copy high-performing campaigns from one country to another. Alternatively, sellers can create a new marketing campaign in one country and launch it in one or more countries with one click. Amazon recommends that sellers take advantage of these new features to reduce work time and save effort .

To replicate an existing campaign to other countries :

1. Go to the Ads Manager page in one of the supported countries listed above .

2. Select the campaign you want to copy and select Copy

3. Select Copy to other markets > Continue.  

4. Select the country you want to copy the campaign to .

5. Select Create Campaign. Amazon will help sellers convert their budget into local currency and assist with matching products, suggesting bids, translating sellers’ specific keywords, etc.

6. Find the campaign copied by Mai Jia on the Campaign Manager page of the country where the seller’s campaign was copied .

To create a new campaign in multiple countries :

1. Go to the Ads Manager page in one of the supported countries listed above .

2. Select Create a Marketing Campaign, then select Continue under Sponsored Products.

3. In the campaign builder, select Automatic targeting.

4. In the Launch to other Markets section, select the checkbox for the desired country  

5. For each country , select the account in which you want to create the campaign. Amazon will help you convert your budget into local currency and assist with matching products, suggesting bids, etc. Sellers can override Amazon's suggested values ​​in each target country .

6. Select Launch (N) campaigns to create campaigns in the country you are logged in and the other countries you selected.

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