What is Wooplr? Wooplr Review, Features

Wooplr is a consumer content-driven fashion e-commerce platform with a main feature of fashion social networking. Users can upload their own clothing pictures, and other users can participate in the interaction, like, follow, link to similar clothing, and purchase from the App or Wooplr's website. In May 2019, Wooplr announced that it would cease operations.

About Wooplr

Wooplr is headquartered in Bangalore, India, and was co-founded by four co-founders in 2013. The platform aims to allow consumers to better enjoy the consumption experience through time, place, interests, friends and other aspects. To this end, the company has developed a single-point control mobile application to manage the company's marketing, platform community building and product sales. At the same time, users can also upload their shopping details to make it easier for their friends and family to find their favorite stores.

Founding Background

Arjun Zacharia, founder of Wooplr, said that one of the important reasons for doing social e-commerce in India is that he found that there are a large number of social media users in India, and many of them can become social sellers. At the same time, Arjun said that the leading e-commerce companies in India are not friendly to individual merchants. "Paytm, Flipkart and Amazon India do not allow individual sellers to open stores. Only registered companies are allowed to enter the platform." He believes that this is exactly the opportunity left for social e-commerce.

model

Wooplr is a social e-commerce platform that connects social sellers and suppliers. Social sellers are only responsible for selling goods, while Wooplr provides sellers with services such as store opening, supply, logistics, and customer service.

Specifically, social sellers open H5 stores through Wooplr and add the goods provided by Wooplr to their own stores. After that, sellers generate orders by sharing links to the goods on social media. Wooplr will directly connect the orders to suppliers, who will then ship the goods directly to end consumers.

Profit Model

Wooplr shares the profits with the sellers, but Wooplr is unwilling to disclose the specific ratio.

Cessation of operations

Wooplr was founded in 2013 and initially imitated "Mogujie" and "Meilisuo".

Inspired by Chinese social e-commerce, Wooplr wanted to transform into a "Yunji" model. However, while the transformation was still in progress, in May 2019, according to media reports, Wooplr suddenly announced that it would cease operations.

The direct reason for its cessation of operations was the break in its capital chain. Wooplr has been raising funds frequently since 2015, but the amount was not high. Before it stopped operating, Wooplr was still seeking a new round of financing, but because the original investors did not make further investments, Wooplr and CDH had been negotiating for several months for a C round of investment, but CDH withdrew at the last minute. Wooplr also had investment or acquisition negotiations with e-commerce company LimeRoad and China's Club Factory, but to no avail.

Financing

-In September 2014, Wooplr received more than $140,000 in investment.

-In February 2015, Wooplr received $5 million in venture capital.

-In February 2017, Wooplr received $8 million in Series B funding.

-In August 2018, Wooplr received US$20 million in Series C funding.