Sales soared 260%! Home furnishing products are popular in Spain

Domestic home furnishing products are selling like hot cakes in Spain! Data shows that in the first half of 2021, AliExpress's Spanish home furnishing category achieved rapid growth, with the highest monthly growth rate exceeding 260% . Among them, the top categories are home textiles 400+, storage 300+, kitchen 300+, and pets 200+.

Why are Chinese home furnishing products so popular in the Spanish market? Spain is a developed country in Europe with a high e-commerce penetration rate and a significant demand for online shopping. In addition, as the current epidemic control is upgraded, people work from home and spend more time at home, and the demand for online shopping continues to increase, especially for home furnishing products .

So what online categories do Spanish consumers prefer? First of all, we need to understand the lifestyle of Spanish people. Spain is located in the Iberian Peninsula in southwestern Europe. It has a Mediterranean subtropical climate. The temperature changes significantly with the seasons, and people's daily household items also show obvious seasonality. For example, this summer, the sales of outdoor cushions have shown explosive growth.

Of course, product sales will not fluctuate significantly just by relying on seasonal changes. People’s current consumption needs are not only closely related to their daily lives, but hot marketing and platform support are the effective ways to promote product sales.

AliExpress Spain has insights into local consumer preferences and social hot spots, and connects multiple media social resources such as TikTok, FB, IG, and Google to create a series of home furnishing marketing activities that are more in line with the psychological needs of consumers, presenting domestic home furnishing products in a way that Spanish people like , which is very popular among local consumers.

From the sales volume of the platform: bedroom bedding, clothing storage bags, carpets, towels, water cups, kitchen knives, kitchen storage supplies, food storage jars, coasters, lunch boxes, hammocks, lounge chairs, pet supplies, etc. are all popular categories among local consumers. Through analysis, it is found that consumers prefer products with free shipping, stable logistics timeliness, moderate prices and worry-free after-sales service .

Headboard covers and sofa textiles are also hot-selling products at the moment, and with autumn and winter approaching, bedding products led by blankets and fitted sheets will become a new round of hot-selling products ; towels are also hot-selling items. Judging from the towel styles with super high sales, Spanish consumers prefer combination packs or multi-packs of towels, prefer a simple style, and like solid colors or striped styles .

Next, sellers must keep up with the platform dynamics and seize all hot-selling nodes. Christmas in December is a definite hot-selling season in the West. People will prepare lively Christmas decorations and sumptuous meals for this holiday. Next, products such as kitchen supplies, kitchen knives, Christmas dinner plate sets, baking tools, coffee machines, grinders, and mugs will all be hot-selling products!

Spanish Market

AliExpress

Home products sales surge