Marketing Tips: Optimization Techniques for Microsoft Advertising (Part 1)

Although Microsoft Bing is not as well-known as Google, it is still one of the top search engines in the world . In the United States, the Microsoft Search Network has more than 7.3 billion PC searches per month .

One study showed that Bing had the highest conversion rate of all advertising channels for purchases over $200 . In other words, for sellers selling higher-priced products or services , it might be worth considering advertising on Bing.

Microsoft ads are ads that appear in Bing search results . When creating and optimizing Microsoft ads, sellers can refer to the following tips to improve the effectiveness of ads ↓

Prequalify potential customers

First, it’s important to understand that the goal of advertising is not to get more clicks, but to convert people into paying customers.

If you don’t want to waste your advertising budget on useless clicks, you can pre-qualify potential customers in your ads to ensure targeted clicks.

For example, sellers can clearly point out a specific audience for their product in the title, so that most people who click on the ad are likely to fit that description.

Use CTAs in your ads

A strong call to action ( CTA) will prompt people to take action , and sellers can also include a call to action in their ads.

For example, you can use action extensions to add CTA buttons to Microsoft ads, making them easier for people to discover and click.

Alternatively, you can use sitelinks as your CTA (as shown on Amazon below). Sitelinks can also help your ad take up more space in search results.

List your product prices

When people search for products or services on Bing, many quickly scan the information and make a decision within seconds.

With Microsoft Advertising’s price extensions, sellers can list product prices in their ads to help customers make decisions quickly.

Be specific about your discount

In the Microsoft Ads search engine, sellers are only given limited space, and customers only have a few seconds to decide whether to click on your ad.

Therefore, sellers need to make sure to accurately convey the most attractive discounts to customers instead of using vague words such as "deep discounts" to catch their attention.

Sellers who want to join the group for communication, please add the editor’s WeChat Ennews_, and we will pull you into the independent station seller communication group!

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