Vietnam's e-commerce platform revenue increased 30% year-on-year in January

In recent years, the development speed of Vietnam's e-commerce market has been obvious to all. Although the emergence of the epidemic has brought a lot of impact to this market, a recent data proves the momentum of Vietnam's e-commerce to go against the current.

E-commerce platforms’ revenue in January grew 30 percent year-on-year , despite fewer promotions than in previous years, data from Vietnam’s Ministry of Industry and Trade ( MoI) and platforms showed.

In order to promote consumption during the epidemic, many supermarkets and cafes have provided takeaway services and launched major promotional activities through social networks or websites such as Facebook and Zalo to attract more consumers.

For example , Co.opmart saw a 20-25% increase in online users compared to January last year ; the Big C supermarket chain launched a promotion for online shoppers, offering free delivery for purchases over 200,000 VND . After the launch of the campaign , phone bookings surged 200% year-on-year ; VinMart also launched an online shopping feature in its VinID app .

Data from Hanoi's Ministry of Industry and Trade showed that as of February 17, 2021 , revenue of Hanoi companies and retailers increased by 7 % -10% compared to the 2020 Lunar New Year holiday period , with online shopping turnover increasing by 20 % -25%, accounting for 5% -7 % of sales .

In addition, the number of users using online payment also increased during this period , up about 15% from the same period last year .

As the Lunar New Year approaches, the order volume on some e-commerce platforms has increased significantly. It is worth mentioning that the transaction volume of Vietnam's Tiki platform in January increased by 50% year-on-year .

Daily necessities such as rice , canned food and milk powder appeared on e-commerce platforms for the first time , allowing consumers to purchase the goods they need without leaving their homes, ensuring safe shopping during the epidemic.

For sellers , speeding up the delivery of goods ordered by phone is the most important thing, so many sellers have increased their inventory by 30% to 40%.

Dang Hoang Hai, head of Vietnam's Department of E-commerce and Digital Economy, said : " The expansion of e-commerce platforms is one of the solutions proposed by the Ministry of Commerce in response to the epidemic. The Ministry of E-commerce and Digital Economy also cooperates with logistics and e-commerce platforms to speed up order shipments and fully promote consumption . "

Vietnam

Southeast Asia