Active users have reached 8.1 million! Latin American e-commerce Dafiti continues to expand into four major markets

Dafiti has been established for 10 years and has 8.1 million active users in the second quarter of 2021. In the fourth quarter, this number is expected to reach a higher level and set a new record. Dafiti's business currently covers Brazil, Argentina, Chile and Colombia. The company entered the first three markets in 2011 and the Colombian market the following year, but like other e-commerce platforms, Brazil remains the main market among the four major markets.

The company’s portfolio currently includes more than 6,000 brands and over 400,000 product categories.

Although the company's third-quarter results this year have not yet been announced, we can see from the company's performance in the third quarter of last year that its position in the fashion e-commerce platform is still in a leading position. In the third quarter of 2020, the company's performance increased by 52%, and NMV reached 1 billion reais .

In the third quarter of last year, the company had 7.3 million active customers , and in the second quarter of this year, it had grown by 800,000. This year marks the 10th anniversary of Dafiti, and in the first half of the year, the company also built its largest distribution center in the country, covering an area of ​​54,000 square meters, as well as an innovative intelligent control automation system, which can separate 5,000 products per hour.

The relevant person in charge of Dafiti Group said that they believe that there is still huge fashion retail potential in the four markets where they are currently located. Philipp Povel, co-founder and CEO of Dafiti, said that the potential of these markets will create opportunities for the rapid development of online fashion.

Dafiti Group was listed on the Frankfurt Stock Exchange in 2019. Its parent company is Global Fashion, making it one of the few listed fashion companies in Latin America. In 2020, it ranked in the top 10 in the Brazilian Fashion Platform Transparency Index. In the second quarter of 2021, Dafiti achieved triple-digit growth in some categories in Chile and Colombia, including sports, children's and beauty products.

The person in charge of the company said that they will also provide customers with a more proactive shopping experience.

Latin America

Dafiti