Before the Double 11 Shopping Festival, Chinese long johns became popular in Europe, and the search popularity of long johns on AliExpress doubled

As winter is approaching, European consumers have a growing demand for Chinese "heating artifacts" on the cross-border e-commerce platform AliExpress. AliExpress data shows that the number of active searches for thermal underwear/autumn clothes and trousers by consumers in the European market has nearly doubled compared to the same period last year. At the same time, the news that "Chinese winter eight-piece suits are sold out in Europe" has also become a hot search on AliExpress recently. More winter heating business opportunities deserve the attention of domestic cross-border merchants.

Data from AliExpress shows that the change of seasons has led to a 246% month-on-month increase in sales of Chinese autumn clothes, autumn trousers and thermal underwear in Europe , as consumers have begun to prepare for winter . Among them, sales in France, Italy, Germany, the Netherlands, Poland and other countries have grown rapidly .

"In the past, sales of domestic underwear in Europe were average. We were supposed to start selling it next month, but we have received many orders this month. It may be related to temperature changes and energy prices." An AliExpress merchant selling thermal underwear said that this year, orders from cross-border customers came earlier, and it is obvious that European consumers are in great need of thermal underwear and autumn clothes from China this year.

In addition to autumn clothes and autumn trousers, flannel pajamas also have opportunities in the European market. Currently on AliExpress, the sales of flannel pajamas in Europe have increased by 95% from the previous month since October.

In addition, sweaters have also become a hot topic. In the past month, the search volume for "sweaters/pullovers" on AliExpress has also been gradually increasing. An AliExpress industry operation staff member said: "Sweats on our platform have been selling well in winter. Recently, "turtleneck sweaters" have become a hot topic, driving an increase in the search volume for "sweaters". As in previous years, our merchants have prepared sufficient sweaters and a variety of styles to meet the diverse needs of consumers in different regions around the world."

It is particularly noteworthy that economical portable warming products have become popular in Europe, and even some products that are gradually becoming less common in China have become the "winter magic tools" for European people in winter. According to data from AliExpress, the sales of domestic hot water bottles in Europe from October to now have increased by 300% month-on-month.

AliExpress

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