Take it off the shelves now. GBC is the agent of American fashion brand Lilly Pulitzer

Infringement incidents happen from time to time. Recently, GBC Law Firm, which is famous for its fishing enforcement, represented the American fashion women's clothing brand Lilly Pulitzer in an infringement case and has filed a lawsuit in the U.S. District Court for the Northern District of Illinois. Sellers should note that a TRO temporary freeze is expected to be initiated within a month.

The case number for this infringement is 21-cv-00589, which was initiated by the Lilly Pulitzer brand in the name of its company Sugartown Worldwide LLC. This case mainly involves trademark infringement, and sellers need to be careful to avoid directly using the Lilly Pulitzer trademark.

In addition, sellers need to note that the trademark categories currently registered by Lilly Pulitzer cover a very wide range, including Class 3, Class 4, Class 9, Class 14, Class 16, Class 18, Class 20, Class 21, Class 24, Class 25, Class 27, Class 28, Class 30, Class 35, etc.

In fact, Lilly Pulitzer is often involved in copyright infringement. As a well-known clothing brand, Lilly has a lot of clothing with printed designs, and almost every print has been registered for copyright, with no category restrictions. In addition, their logos are also registered trademarks.

Lilly Pulitzer is a legendary fashion brand owned by Sugartown Worldwide LLC, an American company, with 33 retail stores in the United States. Its design products focus on clothing with bright colors and fresh tropical prints, mainly selling clothing, shoes, bags and accessories.

Interestingly, the brand originated from a love story. After the clothes designed by Lilly Pulitzer were worn by the First Lady of the United States, Kennedy, she became famous.

This well-known American women's clothing brand, inspired by Palm Beach and famous for its tropical print style, has more than 100,000 loyal fans. Whenever its biannual "After Party Sale" promotion begins, a large number of fans line up to buy.

The GBC law firm in the United States often uses fishing enforcement as a means of collecting relevant evidence, and then filing large-scale lawsuits against sellers on major cross-border platforms who are suspected of infringing on the rights, requiring the platforms to freeze the funds in the sellers' accounts.

GBC only gives 21 days to infringe sellers, so many Chinese sellers can only settle and hand over the large amount of funds in their accounts as compensation. According to incomplete statistics, Chinese sellers have lost nearly 1 billion US dollars due to GBC's fishing enforcement.

Lilly Pulitzer has had infringement cases before, but sellers are still frequently caught. A temporary freeze has been applied for this case, and I believe that sellers will receive freeze notices soon, so sellers selling related products are advised to deal with them in a timely manner and remove them from the shelves. Whether it is a word trademark or a pattern trademark, sellers need to be vigilant because brand protection is always on the way.

GBC

Lilly Pulitzer

Infringement