Shopee Japan sellers increased 4 times, sales increased 9 times!

As the world's third largest economy, Japan is also the fourth largest e-commerce market. In 2020, Japan's online retail sales reached US$115 billion, accounting for about 10% of the country's total retail sales.

It is not difficult to see from the above figures that the potential of Japan's e-commerce market is still huge. With the increase in Internet penetration and the more common use of smartphones, "online shopping" is no longer a difficult task for the Japanese people.

Data from Shopee Japan shows that in 2020, a large number of Japanese companies entered Shopee, the Southeast Asian version of Pinduoduo, and the number of Japanese cross-border stores on the Shopee platform increased by at least four times compared to 2019. During the Double 11 and Double 12 periods in 2020, sales of Japanese cross-border stores on the Shopee platform increased nine times compared to 2019 .

It is reported that since 2018, the Shopee platform has started to recruit investors from Japan, and the number of Japanese sellers on the platform has increased year by year. The well-known companies we are familiar with include Panasonic, MUJI, Sony, etc.

Currently, sites in the Philippines, Singapore, Taiwan, Malaysia and Indonesia are open to Japanese sellers , and companies can choose to settle in.

It is understood that strengthening logistics services is one of the plans of the Shopee platform in 2021. Shopee plans to make it more convenient for Japanese sellers to ship overseas and minimize logistics costs by cooperating with logistics companies that handle international goods.

In addition, Shopee platform held promotional activities in April, June and September to increase sales of Japanese sellers.

Due to the huge market potential and the impact of the epidemic, the number of online shoppers in Japan has skyrocketed, many of whom are shopping online for the first time.

Survey data shows that in January 2021, Japanese households with more than two people spent about 16,914 yuan on online shopping, an increase of 18% over the same period in 2020. Among them, consumers are more willing to spend on food, home appliances, women's clothing, beverages, beauty cosmetics , etc. It is worth mentioning that consumers in the Tokyo area have greater purchasing power, followed by Kyoto Prefecture and Kanagawa Prefecture .

In addition, sellers need to note that the elderly are also the main consumer force in Japan's e-commerce market, and shopping without leaving home is very attractive to them.

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