Alibaba's Dai Shan: Tmall Double 11 witnessed the vitality of Chinese consumption

On the evening of November 11, Dai Shan, president of Alibaba's domestic digital business sector, said, "Through this year's Tmall Double 11, we have seen the huge domestic demand potential and consumption vitality of the Chinese market, and the continued resilience of the Chinese economy and industry. This gives us the confidence to better serve the development of the real economy."

In Dai Shan's view, this is a Double 11 with rich and diverse social participation roles, and also a Double 11 with intensive investment in digital technology and a high level of intelligence. More offline entities are participating in digital and intelligent online operations.

This year, Tmall's Double 11 strives to provide a universal and simple consumer experience, and upgrades shopping services across the entire chain, greatly increasing consumers' enthusiasm for participation. Taobao data shows that during this year's Double 11, the number of users who watched live broadcasts alone exceeded 300 million; interactive products are simpler and more fun, and the Pailitao event attracted more than 100 million users to participate.

Taobao and Tmall are still the first choice for brands and small and medium-sized businesses seeking business certainty. In the first hour of the Double 11 sales on October 31, 102 brands quickly achieved sales of over 100 million yuan, of which more than half were Chinese brands; as of midnight on November 10, 148 categories grew by more than 100%, and 44 Chinese time-honored brands achieved sales of over 10 million yuan; as of midnight on November 11, more than 2,000 single products with sales of over 10 million yuan and more than 25,000 single products with sales of over 1 million yuan had appeared. In addition, the overall sales of many industrial belts where small and medium-sized enterprises gather have achieved triple-digit growth.

As always, while continuing to create commercial value, Tmall actively fulfilled its social responsibilities during Double 11. The "Yellow Handrail Plan" launched for elderly people living alone has given away 45,000 handrails for free, Taobao live broadcast room "One More Agricultural Goods" sold more than 35 million agricultural products, 80 colleges and universities participated in the "College Students' Practical Special", and 5 out of every 10 parcels sent by Cainiao Post Station used second-hand cartons. These kindness, warmth and greenery will continue to be passed on after the end of Double 11.

Finally, Dai Shan thanked all the people who contributed to Double 11, including merchants, consumers, couriers, and ecological partners, and expressed gratitude to the times. "We are willing to always be rooted in the real economy, witness the vitality of Chinese consumption, and create a better life with everyone."

Tmall

Double Eleven