“Large appliances” are hot on Amazon’s Western European marketplace

Recently, Thrasio Research analyzed data from SmartScot and surveyed 60,000 Amazon sellers in Western Europe.

Data shows that, except for Germany, large appliances (including washing machines, refrigerators, microwave ovens, etc.) are hot sellers on Amazon in Western Europe , which has boosted the average income level of Amazon sellers in Western Europe.

Specifically , in Italy in 2021, the average monthly online sales of this category reached 91,000 euros, three times higher than the second-ranked watch category (31,000 euros).

The hot sales of large appliances are an opportunity for sellers. It is of great significance to those sellers who are still struggling to choose products .

Amazon’s market demands vary from country to country in Western Europe

It is worth noting that the market demand in various Western European countries is also different.

The German market is less dependent on large electrical goods on the Amazon marketplace . The largest category in Germany is electronics (including products such as batteries, camera kits and headphones ) , with an average monthly online sales of 122,000 euros in 2021. The second largest category is "Lighting", with an average monthly sales of 110,000 euros.

Anti-epidemic and scientific supplies are the second largest category in France , with average monthly online sales of 37,000 euros in 2021 , followed by stationery (25,000 euros) and office supplies (72,000 euros).

Amazon UK has the highest number of sellers and monthly revenue

The data found that Amazon UK has the largest number of sellers, which currently exceeds 21,000 , with an average monthly income of 122,000 pounds. This is equivalent to the total of Italy, Spain and France . Currently, Amazon UK market competition is fierce.

Amazon Germany has the second largest number of sellers, at 17,000 , with an average monthly income of 55,000 euros, more than three times the average monthly income in Italy, Spain and France .

Currently, there are 10,000 sellers on Amazon Italy , which is almost twice the number of sellers in France ( 5k) and Spain (6k), but the average income of sellers in Italy , France and Spain is 15,000 euros. The Italian market has strong purchasing power.  

Overall, Amazon sellers still need to be aware of the nuances of potential markets , delve deeply into a specific market segment, invest seriously , and make differentiated positioning and products .

Amazon Platform

Western European Market