What is Amazon Review? Amazon Review, Features

Amazon reviews, in short, are comprehensive and authentic service reviews from Amazon platform buyers that Amazon sellers obtain through the review platform.

About Amazon Reviews

Evaluation is actually that Amazon sellers contact Amazon buyers through evaluation platforms, communities, celebrities, etc., and enter the store through the platform to purchase goods. After receiving the goods, buyers are asked to leave high-quality and true comprehensive evaluations of the seller himself and his products, including: product quality, product appearance requirements, product unique highlights, product shortcomings, seller service attitude, logistics delivery experience, etc.

Derivative careers

The emergence of reviews has given rise to a new profession: Amazon reviewer. There is also a list of reviewers on various Amazon sites, namely top reviewers. Top-reviewers are Amazon's marketing team. Amazon allows sellers to find professional reviewers to write objective reviews for sellers. The reviews written by these professional reviewers are very valuable for reference and also very guiding.

Get the evaluation method

1. Create a mailing list.

2. Take the initiative to contact the reviewer.

3. Do a good job in Amazon customer service.

4. Facebook groups.

5. Forums.

6. Deals website.

7. Through review services.

8. Get reviews through Friends & Family.

9. Purchase directly through the freelancer platform.

Risk Prevention

1. Buyers should not give sellers a review link to their accounts, and allow buyers to purchase by searching for keywords.

2. Buyers should not place multiple orders from the same store.

3. Don’t be too hasty in urging buyers to review the product. Buyers should not do a review immediately after receiving the product.

4. Do not use virtual IP and multiple VPS to increase orders.

5. Buyers must search for keywords to enter and purchase.

6. Control the review rate at 20%~30%.

7. All five-star reviews are not advisable.

8. Don’t transfer money in advance.

The evolution of assessment

The study of more than 7 million reviews showed that product reviews written by incentivized reviewers had higher star ratings than those written by unincentivized reviewers, with the former averaging 4.74 stars out of 5 compared to the latter’s 4.36 stars.

Incentivized reviewers were less likely to write one-star reviews and were less likely to use critical language. The study also showed that reviewers who received incentives wrote an average of 232 reviews, while unincentivized reviewers wrote an average of 31 reviews.

develop

As free reviews became prevalent on the Amazon platform, they seriously damaged the credibility of reviews and affected consumers’ purchasing decisions. Amazon began to remove some reviews written due to the incentive mechanism.

In June 2017, Amazon launched its early reviewer program.

In October 2016, Amazon banned sellers from using free or discounted products (including third-party platforms) in exchange for reviews, and only allowed sellers to obtain reviews through testing by Amazon’s Vine Voice project team. It also made it clear that if sellers continue to use free or discounted products in exchange for reviews, the Reviewer product will be removed at best, and the store’s sales privileges will be removed at worst.