Tik Tok may become a "new battlefield" for holiday consumption, and clothing is expected to become a hot seller!

The domestic Double Eleven Shopping Festival is in full swing, and cross-border sellers are also busy preparing for various holiday shopping festivals at the end of the year .

As Tik Tok's shopping functions become more and more complete, it has also become an "Amway magic tool" for overseas consumers to discover good things . Nearly 70% of consumers said that they would look for shopping inspiration on Tik Tok. Tik Tok also recently announced its consumer trend forecast for the 2021 holiday shopping festival.

Due to the popularization of vaccines, the relaxation of foreign epidemic prevention policies, and people returning to office work, consumers' demand for clothing has increased. Tik Tok expects that clothing will become the "sales champion" during this year's holiday sales peak season. In addition to fashion, T-shirts, home clothes and other clothing categories, the epidemic has increased people's awareness of health management, and sportswear and other sportswear will also become the focus of consumers.

Tik Tok also said that the sales of categories such as gifts, game consoles, electronic products and personal care products will also bring surprises to sellers.

According to previous data, the number of views on the #blackFriday tag on Tik Tok tripled in the first two weeks of October 2020, and the popularity lasted until before Christmas. During Black Friday in 2020, 80% of consumers were recommended products through the Tik Tok platform. Among them, 40% of users chose to buy the products on Tik Tok or other platforms after seeing them.

This shows that the role of social platforms such as Tik Tok in promoting products still has a great impact on consumers. According to GWI research, the number of users who plan to shop during Black Friday through Tik Tok social tweet ads is 54% higher than that of users on other platforms.

Therefore, Tik Tok recommends that sellers and retailers promote their products on the platform in advance to increase exposure and reach more audiences.

In the past two years, physical retail stores have been closing down. In addition, many large supermarkets such as Target and Walmart in the United States will choose to close all day on Thanksgiving Day. This also makes consumers who have holiday shopping needs choose to buy online more. Therefore, sellers can make arrangements in advance according to the corresponding holidays to avoid being affected by timeliness.

In addition, people in foreign countries have the habit of holding parties during festivals, so in addition to clothing and gifts, decorations for family gatherings, such as tablecloths, tableware, napkins, candles, inflatable decorations, etc., will also be indispensable items in consumers' shopping lists. In addition to listing decorations for specific festivals, sellers can also choose some commonly used decorations that do not have obvious festival characteristics, such as white candles, gold photo frames and other similar items.

Being well prepared in selecting products and promoting them on social media ahead of time based on popular trends can further increase the likelihood of "explosive sales" during the holiday sales season.

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