Southeast Asian platform ShopBack reveals: Indonesians pay the most attention to...

2020 is an extraordinary year. People's lives have been completely changed...

2021 is the second year after the outbreak of the epidemic. In order to better adapt to market development trends, companies need to constantly adapt and adjust their sales strategies. In the past year, consumer behavior in Indonesia, Southeast Asia, has also undergone tremendous changes.

The epidemic has boosted the development of the e-commerce industry in Indonesia, but consumer purchasing power has plummeted. Data from Statistics Indonesia (BPS) showed that household spending in Indonesia fell by 2.36% in 2020 due to the epidemic.

As the most popular e-commerce cashback platform in Southeast Asia , ShopBack has provided many benefits and conveniences to Indonesians during the pandemic. As of the second quarter of 2020, ShopBack has provided consumers with a total of 140 billion rupiah in cashback.

ShopBack said that as the largest e-commerce cashback platform in the Asia-Pacific region, the platform is committed to understanding and analyzing the market over the long term, and regular surveys are one of the ways to do so.

In March this year , ShopBack conducted a survey on online shopping habits among 2,025 respondents from across Indonesia. The respondents were aged between 18 and 55, with different educational backgrounds and economic levels.

ShopBack’s data is consistent with McKinsey’s Indonesian consumer confidence survey conducted during the pandemic , which showed that 62% of Indonesian consumers began to plan their consumption more rationally and 56% of consumers looked for ways to save money when shopping.

In addition to providing cash back to save consumers money, ShopBack provides price comparison functions, rewards and coupons , which can enable consumers to make rational and sensible decisions when shopping. It is worth mentioning that Indonesian consumers usually choose digital payment or e-wallet as their first choice when shopping online.

ShopBack was officially established in Singapore in 2014, and its business scope now covers Malaysia, Indonesia, Singapore, the Philippines, Thailand, Taiwan, China, and Australia . ShopBack has always provided consumers with cashback discounts in multiple categories such as travel reservations, health and beauty, groceries, fashion, etc., and the number of market users has exceeded 19 million.

ShopBack

Southeast Asia

Indonesia