Demand for wireless headphones continues to grow in Russia

Recently, according to MTS analysts, Russia's demand for wireless headphones continued to grow in the first nine months of 2021. From January to September , Russia sold about 8.1 million wireless headphones , with an average selling price of about 33.6 billion rubles, and total sales increased by 34% compared with the same period last year .

In contrast, the demand for wired headphones in the Russian market is declining rapidly. According to MTS data, in the first nine months of 2021 , the number of wired headphones purchased in the Russian market fell by 17%, and total sales fell by about 10%. Currently, wireless headphones have occupied half of the Russian headphone market, with about 53% of consumers choosing to buy wireless headphones .

In terms of wireless headset sales , Apple has become the leader in wireless headset sales with a 40% market share due to the higher unit price of its headsets . The best-selling models are Airpods 2 and Airpods Pro , with purchases increasing by 34% and 125% respectively in the first half of the year. The second largest seller is JBL, which accounts for 14% of the entire wireless headset market ; followed by Samsung, which accounts for about 13% ; and finally Xiaomi, Sony and Huawei, which account for 6%, 4% and 4% of the wireless headset market respectively .

In terms of sales of wireless headphones , the JBL brand is in the leading position , accounting for 20% of the total sales of wireless headphones, followed by Xiaomi, Apple and Samsung, accounting for 14%, 11% and 5% respectively.

One of the main reasons for the surge in demand for wireless headphones among Russian consumers is the increase in the number of mobile phones without headphone jacks. In the first half of 2021, sales of mobile phones without headphone jacks accounted for about 15% of the Russian smartphone market , compared with only 9% a year ago. The lack of headphone jacks on smartphones has prompted more consumers to buy wireless headphones.

In addition, as consumer demand for wireless headphones increases, manufacturers have also begun to develop more wireless headphones. The increase in the variety of mid- and low-priced wireless headphones is also an important reason for the increase in sales of wireless headphones.

The hot sales of wireless headphones will become a major trend in the future headphone market. Sellers in related markets can also learn more about consumer needs and provide consumers with more cost-effective products.

Russian Market

Consumer demand

Wireless headphones