What is Microsoft Advertising? Microsoft Advertising Review, Features

Microsoft Advertising (formerly known as Bing Ads) is Microsoft's global online marketing service based on Bing search ads, which aims to help Chinese export-oriented enterprises promote their brands and products to high-quality users around the world in a low-threshold promotion method. Through a variety of products and distribution channels, and the integration of Microsoft Search Network and Microsoft Audience Network, Microsoft Advertising can fully meet the different promotion needs of advertisers.

About Microsoft Advertising

In April 2019, Bing Ads was officially renamed Microsoft Ads. Microsoft Bing is the world's second largest search engine, with search services covering 33 countries and regions, and monthly searches reaching tens of billions of times. With the upgrade of Windows 10 system, more and more users around the world are starting to use Bing search. Microsoft Ads aims to help Chinese export-oriented enterprises efficiently reach overseas business opportunities and promote Chinese products and services to the world.

Microsoft Advertising is Microsoft search advertising based on Bing. It uses the Bing search engine to display online advertisements to potential customers. Microsoft search advertising triggers ads through keywords and charges per click.

Bing Search Unique Value

122 million unique monthly searchers;

The world's second largest search engine;

5 billion monthly searches;

Covering 38 countries and regions.

Bing search user groups

50% of Bing search users are under 45 years old.

More than 33.3% of Bing network users have an annual household income of more than $100,000.

50% female, 50% male.

Nearly 50% of Internet users have a bachelor’s degree or above.

Ad Type

1. Expanded Text Ads

The most basic search text ads are an extension of traditional text ads. They are mainly composed of three parts: ad title, display link, and ad description. In actual ad display, there are also various ad extensions and annotations to enrich ad content and enhance visual effects.

2. Product Ads

PA ads are another form of advertising that is different from Text Ads. PA ads consist of custom images, product titles and descriptive text, prices, and promotional information, and can be displayed on both PC and mobile terminals. PA ads require customers to provide product feeds with detailed information to determine which type of customers can see this type of ad for the product. If a search user searches for a search term related to the advertiser's product, the product's image ad may be displayed.

The main advantage of this type of advertisement is that it allows search users to see product images intuitively, effectively attracting customers' attention, thereby bringing higher CTR and ROI. Currently, PA can only be displayed in the United States, the United Kingdom, Australia, Canada, France and Germany.

3. APP Install Ads

App Install Ads are similar to text ads, but they provide an Install button that links users directly to the Apple iTunes Store or Google Play Store to increase app downloads. This type of ad is mainly targeted at users who have APP promotion needs and is only supported on mobile devices.

4. Dynamic Search Ads

Dynamic Search Ads is a precision marketing advertisement that is automatically generated based on user search terms and website content. It is a supplementary form of search text advertising. DSA integrates Bing's natural search technology and automatically generates corresponding advertisements based on the search user's keywords, website content, and positioning targets. When creating an advertisement, advertisers only need to prepare the corresponding advertising slogan according to the different automatically positioned website content. DSA can automatically generate the ad title and landing Page URL, completely eliminating the AM's keyword preparation work.

Advantages

1. Professional team service

Solve problems promptly when you encounter them and enjoy professional marketing consulting services.

2. Low cost

Ad display is completely free, and you only pay per click.

3. Accurate positioning

It can locate users based on device, region, time, etc.

4. Low threshold and flexible budget

Advertisers can set their own budgets and maximum click costs, and flexibly control costs and outputs.