TikTok Insights: Parents are becoming more active on the platform

Since its launch, TikTok has attracted a large number of young users overseas. It is not an exaggeration to say that it is the world of young people. Last year, data released by Statista showed that nearly 70% of American teenagers use TikTok at least once a month.

For this reason, TikTok has become an ideal marketing platform for sellers who target young people as their main audience . However, according to insights shared by TikTok recently, relatively older users are also becoming more and more active on TikTok, mainly on family-related topics.

According to TikTok, tens of thousands of parents, teenagers, and grandparents come to TikTok every day to share snippets of their daily lives. The data shared by TikTok also shows that older audiences are active on the following topics and trends:

#family – 67 billion views

#familytime – 8 billion views

#parenting – 4 billion views

#momsoftiktok – 44 billion views

#dad - 25 billion views

#momlife – 20 billion views

In the latter three tabs, many parents share tips, tricks, and in-depth knowledge about raising children, which becomes a key niche for entertainment and product recommendations.

Last month, TikTok surveyed parents on the platform and found that these users were more likely to post about products such as home appliances, snack products, businesses, cars and groceries .

The activeness of the parent group is not a recent trend. Last year, under the influence of the epidemic, more parents joined TikTok, for example:

Mark Wahlberg's daughter teaches the rest of the family a TikTok dance ;

Parents with young children use TikTok to create funny or cute videos of their babies ;

Moms use TikTok to share craft or school advice for other families stuck at home ...

It is worth noting that TikTok data shows that more than a quarter of TikTok users are mothers ↓

In summary, it can be found that the parent group is more active on TikTok , and its marketing power cannot be ignored. Sellers can also pay attention to whether these contents are related to your niche products and use these trends to maximize their advertising effects.

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