2021 Global Mobile Application Software Report: Shopping app usage time exceeds 100 billion hours!

As technology continues to develop, people are spending more and more time on their phones and portable mobile devices.   App Annie ’s latest mobile application software report points out that the development of mobile applications will become faster in 2022, and users will spend 4.8 hours on mobile applications every day.

According to the report, consumer spending on global app stores increased by 19% in 2021 to $170 billion, with an average of more than $320,000 in revenue generated every minute in major app stores. One of the reasons for the rapid growth of mobile applications is that the epidemic has recurred and people have been spending more time at home. People need to find fun in mobile applications while being confined.

It is worth noting that the usage time of global shopping apps exceeded 100 billion hours in 2021, an increase of 18% year-on-year. The fastest growing countries include Indonesia, Singapore and Brazil, with growth rates of 52%, 46% and 45% respectively .

The number of app downloads in the food and beverage category reached 62 billion in 2021. Multiple regions and countries drove the growth of this category in the fourth quarter, including Russia, Turkey, and the United States, with growth rates of 154%, 75%, and 42%, respectively .

From these growth data, we can see which regions and countries have people who are more dependent on mobile applications. Sellers can also choose sites worth entering and make targeted layouts.

At the same time, these data also show that people are becoming more and more familiar with using mobile apps for shopping or online shopping, and are increasingly relying on mobile devices for browsing and shopping during the days of home isolation. This will also be of great help to the future development of mobile and cross-border e-commerce.

In addition, according to App Annie , users will spend most of their time on social, photo and video applications. In 2021, they will spend 7 minutes out of every 10 minutes on mobile devices on these applications. And Generation Z is a "loyal customer" of such applications, especially users in the United States.

According to the analysis, in the United States, the most commonly used applications by Generation Z include Instagram, TikTok, Snapchat and Netflix ; Millennials prefer Facebook, Messenger, Amazon and WhatsApp ; the most popular applications for baby boomers are The Weather Channel, Amazon Alexa, NewsBreak and Ring .

Globally , the top five apps in terms of downloads in 2021 are TikTok, Instagram, Facebook, WhatsApp and Telegram. In terms of consumer spending , TikTok, YouTube, Tinder, Tencent Video, Disney+ and Tencent Video are the top apps.

Based on the above data, sellers can use it as a reference when choosing advertising and promotion. Targeted selection of applications can achieve accurate delivery to the target group, thereby maximizing the promotion effect. I hope that sellers can take advantage of the mobile application boom and reach new heights in sales this year.

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