Quick Look! Amazon's 2022 Product Selection Trends Released

Product selection is crucial for cross-border sellers. Recently, Amazon Global Store announced the product selection trends for 2022.

It is understood that fashion products have continued to be hot since 2020. In 2021, fashion products became one of the fastest growing categories in the US market; in Europe, fashion products became one of the largest online shopping categories.

Recommendations from influencers and KOLs can easily influence consumers’ choices. On short video platforms, products such as cosmetics can easily achieve conversions. With everyone live-streaming, the demand for electronic devices, household products, decorations, background boards, and skin care cosmetics used in live-streaming is also rising .

The epidemic has made overseas consumers pay more attention to the health of themselves and their relatives and friends. The demand for health and sports-related products will remain strong in 2022.

The demand for sports and fitness will make yoga wear, cycling pants and sports bras hot-selling products. At the same time, overseas consumers hope to have some relaxing massages at home. For example , in North America, eye massagers, neck massage sticks and SPA massage beds have become hot-selling products .

The epidemic has also allowed consumers to spend more time with their families and organize family activities. The demand for home entertainment products (such as projectors, microphones, musical instruments, etc.), yard party decorations, and other household items (such as ovens) has increased .

In the post-epidemic era, people want to get out of the house and stay away from the steel forests of the city. The demand for camping products, including tents, camping tables and chairs, sleeping bags, etc., is increasing day by day . At the same time, for health and environmental protection needs, consumers will choose electric bicycles more, and the demand for related products may rise.

Some personalized products will also be popular, such as customized blankets, jewelry with names and other souvenirs. In addition, the demand for personalized straws, cups, toothbrush holders and other products is also increasing. These personalized products can not only improve consumer satisfaction, but also enhance brand loyalty and increase repurchase rate .

Data shows that by 2025, the US smart home market, including smart home, control and connection, security, lighting, energy management, home entertainment, and smart devices, will reach US$45 billion. The scale of smart homes in Europe is expected to reach nearly 210 million units in 2025. At the same time, some traditional categories may also usher in new life, such as pet feeders with cameras and infrared play functions.

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Product Selection

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