Amazon will provide performance consultants to all professional sellers in 2022

Recently, Amazon announced that the "Call me now" feature on the Amazon Seller Center Account Health page will cover all professional sellers in 2022. This feature was launched in 2021 and was only available to some sellers at the time.

We all know that selling on Amazon means following Amazon’s rules.

Amazon has created an “Account Health” page on the Seller Central account that displays the six most important metrics that sellers need to pay attention to, including order defect rate, cancellation rate, late shipment rate, valid tracking rate, on-time delivery rate, and return dissatisfaction rate.

To continue selling on Amazon, you need to meet various thresholds. If you continue to fall below these values, Amazon may issue warnings and suspend your account. If you do not improve, your store may be closed.

However, in many cases, when sellers’ accounts are abnormal, email communication is often inefficient, which has become a point of complaint for sellers. This new feature allows sellers to contact the account health team in a timely manner and conduct two-way communication, thereby resolving account health issues more quickly.

It is reported that sellers can call the account health team from 6:00 am to 6:00 pm Pacific Time . However, it should be noted that if there are other problems with the seller's account, such as inventory problems, FBA problems, brand registration or catalog problems, etc., they can only seek other common ways to communicate.

However, judging from the feedback on the seller forum, some sellers are not optimistic about this feature. One seller said: I called, but no one answered. In addition, although Amazon emphasized in the announcement that "the team is trained to answer sellers' questions about policies and performance indicators on the account health page", some sellers still pointed out that the Amazon employees who answered the phone knew less than they did.

In addition, the employee who receives the call may implement a "pass the buck" strategy, and the seller may end up making a wasted trip. In another case, the person connected to the call is different each time, and the solution given will also be different, which may make the seller confused.

But the editor believes that with the mentality of "it's better to have it than not to have it", sellers might as well give it a try, which may be able to "protect" their accounts.

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