AliExpress is open to local POPs in the United States, and new merchants are exempt from commissions for 3 months

The reporter learned from multiple cross-border merchants that AliExpress has opened up to local US POP merchants (self-operated merchants) to settle in, recruiting merchants with US entities and local stock. Merchants can operate flexibly and set prices flexibly, and those who settle in early can enjoy 3 months of commission exemption.

In 2024, AliExpress launched an overseas hosting model in the United States to help merchants with overseas stock to add new sales channels at zero cost. The platform will undertake the operation and sales, and merchants only need to ship from their own overseas warehouses. Now, in order to meet the needs of different merchants, AliExpress has launched a local POP model in the United States, allowing merchants with overseas stock to set prices and operate independently.

The investment poster shows that qualified merchants can enjoy a series of benefits :

1. Open a store with zero deposit and settle in at zero cost;

2. If you successfully register and ship products, you will be exempt from commission for 3 months after shipping ;

3. Exclusive labeling of full-link ship from US to improve purchase conversion rate;

4. Support traffic inside and outside the site to enhance the overseas visibility of merchants’ brands .

Before Double 11 in 2024, AliExpress clarified the POP+full-hosting dual-regulation driving mechanism, and the status of POP merchants was greatly improved. This move also confirmed that the POP model is the unique competitiveness of the AliExpress platform, giving merchants maximum flexibility, allowing merchants to give full play to their own operational advantages and create brand characteristics.

Subsequently, AliExpress fired the first shot in the cross-border anti-involution movement, comprehensively optimizing the business environment, proactively intercepting and managing the "refund only" and wool party that troubled merchants, significantly reducing merchants' after-sales costs, and vigorously increasing the rights and interests of new merchants . Some industry insiders believe that AliExpress provides a simple and clear business model for different types of merchants, and with a series of recent measures to show goodwill to new merchants, now is the best time to join the cross-border track.

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