With an annual revenue of nearly 700 million yuan, another fitness brand is going public

Due to the epidemic last year, offline stores were closed or closed, but exercise is still necessary, and home exercise equipment has ushered in a wave of sales. Recently, Jiangsu Kangliyuan Sports Technology Co., Ltd. , the parent company of Amazon's outdoor fitness brand JX Fitness , submitted a prospectus and officially launched its listing.

Kangliyuan focuses on the research and development, manufacturing and sales of multiple series of fitness equipment. Specific products include anaerobic and aerobic fitness equipment, as well as other small equipment series products, with as many as thousands of types.

The company adopts a sales model that combines export and domestic sales, offline and online, ODM and self-owned brands. The online channel mainly conducts business with foreign consumers through the Amazon e-commerce platform with its own brand, and domestic e-commerce sales account for a small proportion. Its Amazon brand is JX Fitness, and its consumer group is mainly in Europe, with the UK and Germany accounting for the highest proportion.

The company's revenue has been in a state of continuous growth in recent years. According to the prospectus, Kangliyuan's main business revenue in 2020 was 673 million yuan . Based on Allied Market Research's global fitness equipment scale of US$11.6 billion, the company's global market share of fitness equipment is approximately 0.90%.

In addition to being influenced by the overall fitness environment, Kangliyuan also focuses on product research and development and innovation, matching the ever-changing market demands with differentiated R&D capabilities. While promoting the popularization of home fitness through its own products, it also takes into account various types of commercial, outdoor and home needs, and can meet the conditions of a variety of occasions.

With the continuous development of science and technology, consumers have put forward higher requirements on entertainment, sharing, interactivity, scientificity, safety and other aspects of the fitness process. Kangliyuan is also continuously increasing its investment in intelligence. For example, its products have adaptive sensing, face recognition, data sharing, and entertainment interaction functions.

With the promotion of the overall environment and its own brand building, it is not surprising that Kangliyuan will eventually go public.

With the popularization of national fitness, fitness and outdoor activities have become increasingly popular in recent years. Sellers can also pay more attention to market trends.

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