The United States introduces a new antitrust bill to target Amazon's voluntary product priority

Today, according to foreign media reports, a bipartisan Senate group in the United States took the next step. They tried to control large technology companies by seeking new antitrust legislation to prevent large Internet platforms from favoring selling self-branded products rather than improving service quality.

The bill, called the American Innovation and Choice Online Act, is reportedly sponsored by Sens. Amy Klobuchar, D-Minn., and Iowa Republican Senator Chuck Grassley. The bill will mainly target large Internet companies such as Amazon, Apple, Google and Facebook, which have been accused of using their market power to stifle competitors.

The American Innovation and Choice Online Act will be introduced on Monday amid reports that Amazon still favors its own brands, uses its economic power to suppress non-Amazon brand products, and sells its own brand products in large quantities, even when competing products have higher sales, higher customer ratings, and more reviews. In addition, Amazon is now facing new allegations that Amazon repeatedly uses data collected from third-party suppliers and uses this data as a basis to create counterfeit versions of the third-party suppliers' most successful products.

Klobuchar said that the new antitrust rules will become the main basis for the United States to deal with the monopoly of large Internet companies, and will reopen the industry markets dominated by these large Internet companies and restore fair competition. Grassley firmly believes that the new rules will "create a fairer competitive environment" and enable small companies to compete with large technology giants.

Under the American Innovation and Choice Online Act , companies are prohibited from biasing search results in favor of their products. Tech companies are not allowed to use competitor data to compete , and tech companies cannot require companies to purchase their own brand products or services to gain an advantage . The bill will also prohibit third parties from interacting with dominant platforms in a way that is different from that party's products .

Subsequently, large Internet companies fought back, warning that government intervention would do more harm than good. Brian Huesman, Amazon's vice president of public policy , said the new bill "will jeopardize Amazon's ability to operate a marketplace for sellers and will significantly reduce the benefits that Amazon Prime customers love."

Amazon announced that more than 200,000 new sellers will join the US market in 2020, a 45% increase over the previous year; the average sales of US sellers is $200,000, up from about $170,000 the previous year. The number of sellers with sales exceeding $1 million increased by 15%. Currently, Amazon is trying to use sellers as a shield to resist the impact of the new US government bill.

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